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VISIT FLORIDA Receives National Shout-Out for 360-Degree Videos

By on September 30th, 2016 — 2:41pm

360-degree-videoVISIT FLORIDA has been recognized alongside National Geographic and NASA for its pioneering work with 360-degree video storytelling.  That’s pretty good company.

Six months ago in this space, we reported that the hot topics at the annual Consumer Electronics Show were 360-degree video and virtual reality, or VR.

Special cameras record all possible angles of a scene – left, right, front, back, up, down.  The user can savor the experience on desktop or smartphone, from Google Cardboard to VR headsets such as Oculus Rift.  Use your cursor to change the viewing angle or just turn your phone.

Both YouTube and Facebook support 360 videos.

VISIT FLORIDA has since produced 10 videos in this format.  A 100-mph-plus circuit at Sebring.  A kayak paddle among the cypress stumps of the Dead Lakes in Wewahitchka.  And a leap from a plane with the U.S. Army Golden Knights Skydiving team.

Another video – about cave diving in Ginnie Springs, by Nadia Aly @scubadiverlife – received national attention.

Socialbakers, an industry leader in social media analytics that tracks more than 8 million profiles across all major platforms, posted a story on their blog titled “Facebook 360 Videos: Who’s Doing it Best?”  Of VISIT FLORIDA, Socialbakers wrote that the Ginnie Springs video gives “potential visitors a sneak peak of what they can find on their travels.”

A side note on distribution: The Ginnie Springs video was one of four 360 stories that were produced by Nadia Aly and distributed to her substantial adventure following on Facebook.  The performance numbers were 831,000 video views and 25,000 organic interactions.

Here is VISIT FLORIDA’s 360-degree playlist.  Stay tuned.  More to come.

Kevin McGeever
Senior Editor
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VISIT FLORIDA & Partners Host China Tour Operators Mega-FAM

By on September 29th, 2016 — 3:00pm

animal-kingdom-with-mattAccording to the latest statistics from Ctrip, China’s largest and most prestigious online travel agency, Orlando ranked No. 1 as the “Destination with the Fastest-Growing Air-Ticket Orders,” reflecting a 700% year-over-year increase from 2015.  To capitalize on this ranking, as well as the October 1 start of China’s Golden Week – the country’s second most popular long-haul vacation holiday – VISIT FLORIDA and several of our Industry Partners recently arranged to bring nine key Chinese tour operators on a four-city familiarization tour that included Orlando and other popular destinations in Central and South Florida. Read more of this post »

Brenda L. Bryant
Marketing & Event Planner

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Registration Now Open for 2016 VISIT FLORIDA Digital Innovation Forums

By on September 27th, 2016 — 12:49pm

digital-innovation-forum-logoAttendee registration for two signature VISIT FLORIDA events – the Digital Innovation Forum: Silicon Valley and the Digital Innovation Forum: Florida – is now open.  Though distinctly different, these two events share a common goal: to showcase digital thought-leadership and education to the travel and tourism industry. Read more of this post »

Becca Smith
Digital Strategy Manager

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VISIT FLORIDA Hosts “Bottomless Sunshine” Media Mixer at US Open

By on September 23rd, 2016 — 1:13pm

img_4025VISIT FLORIDA recently hosted a media mixer at the US Open Tennis Championships in New York to promote the Sunshine State.  Hosting media mixers and receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Read more of this post »

Summer Gonzalez
Public Relations Representative

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VISIT FLORIDA Introduces Florida Fashion to Chinese Influencers

By on September 21st, 2016 — 10:17am

img_9928In 2015, the number of Chinese outbound travelers increased by 15%, reaching an all-time high of 133 million.  As this number increases, VISIT FLORIDA continues to focus its PR efforts to reach Chinese consumers with a passion for travel. Of the nearly 300,000 Chinese travelers who visited Florida in 2015, 93% named shopping as their No. 1 activity.  Based on this research, VISIT FLORIDA recently hosted a group of Chinese fashion key opinion leaders, also known as influencers, on a South Florida familiarization tour. Read more of this post »

Meagan Dougherty
Public Relations Representative

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