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Kendra Moore
VISIT FLORIDA Completes Successful ‘Very Important Planner’ Season

By on July 6th, 2015 — 12:17pm

Throughout the 2014-15 fiscal year, VISIT FLORIDA and our Partners traveled to five key domestic markets for Very Important Planner (VIP) events.  The Florida-themed signature events were held in Atlanta, Boston, Chicago, New York City and Washington D.C. since those markets have a high number of corporate and national association planners that source Florida for meetings and conventions.

After careful research with well-known national meeting planner membership organizations, VISIT FLORIDA was able to increase our database of qualified meeting planners to invite to signature events.  A total of 161 planners with a keen interest in Florida’s beautiful and diverse meeting destinations attended the five VIP events.  The industry Partners who co-sponsored the events were able to have direct contact and valuable networking opportunities with those planners.

The creative themes for this year’s season of Very Important Planner events included:

  • Boston Red Sox Opening Day Backyard Barbeque – An amazing experience that needs no description.
  • Atlanta Kitchen Showdown Iron Chef Florida Invasion – Creative cooking teams prepared Florida dishes.
  • An Evening of Florida Pairings – Florida Craft Beer paired with Chicago eats.
  • Florida Night in the City – High society food and drinks with an evening view of Manhattan, NY.
  • National Geographic Photos We Love & Why – Engaging presentation by NatGeo Traveler’s Director of Photography at the renowned National Geographic Society’s Washington DC headquarters.

Due to the overwhelming popularity of the VIP events for both meeting planners and industry Partners, VISIT FLORIDA is planning an equally robust calendar of events for fiscal year 2015-2016.  As our new events become finalized, please visit our online Marketing Planner to view details.  Feel free to contact me at kmoore@VISITFLORIDA.org if you would like to ensure you are on our Partner invitation list for these and other Florida-focused events and trade shows.


Kendra Moore
Sales Manager, Meetings & Travel Trade

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Heather Collins
VISIT FLORIDA Awards Annual Tourism Industry Grants

By on July 2nd, 2015 — 11:24am

I am pleased to announce that VISIT FLORIDA has awarded $456,959 to Florida tourism industry organizations as part of our 2015-2016 grant program.  The grants are given in four program categories, including Advertising Matching Grants; Cultural, Heritage, Rural and Nature Tourism Grants; Minority Convention Grants; and Small Business Grants.  This year, VISIT FLORIDA received 120 applications and was able to award grants to 102 deserving businesses. Read more of this post »


Heather Collins
Contracts Manager

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Will Seccombe
VISIT FLORIDA Celebrates Start of New Fiscal Year

By on July 1st, 2015 — 2:52pm

Happy New Year!  The Florida tourism industry kicks off the new fiscal year with a tremendous amount of momentum.  Record visitors, record spending and record hospitality industry jobs.  I would like to thank Governor Scott and the entire Florida Legislature for their recognition of the economic impact Florida’s tourism industry brings to the state and their continuing support of public funding for VISIT FLORIDA’s marketing efforts. Read more of this post »


Will Seccombe
President & CEO

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Susannah Costello
VISIT FLORIDA Wins PromaxBDA Local Award for “Mi Sol esTu Sol”

By on June 26th, 2015 — 4:01pm

During last evening’s PromaxBDA Local Awards gala at The Mirage in Las Vegas, VISIT FLORIDA and NBCUniversal Skycastle won silver in the On-Air Commercial Advertisement category for our “Mi Sol es tu Sol” spot.  A panel of 63 judges from all across the country reviewed the entries and selected their top three in 55 different categories. Read more of this post »


Susannah Costello
Vice President, Global Brand

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Amanda Clements
VISIT FLORIDA Gives Back – Donating 1,200 lbs of Food to the Community

By on June 25th, 2015 — 2:37pm

The month of June brought the “This Side vs. That Side Canned Food Drive” to support America’s Second Harvest of the Big Bend back to the halls of VISIT FLORIDA.  This highly anticipated competition – with a nacho fiesta and bragging rights for the year on the line for the winning side – splits the VISIT FLORIDA office in half to see which side can collect the most pounds of non-perishable items for the local food bank. Read more of this post »


Amanda Clements
Promotions Manager

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