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Cheryl Hatcher
VISIT FLORIDA & Partners Front and Center at IMEX America 2014

By on October 22nd, 2014 — 2:57pm

VISIT FLORIDA and 14 of our Industry Partners recently participated together in a branded stand at IMEX America 2014, the nation’s worldwide exhibition for meeting, event and incentive travel.  Alongside the VISIT FLORIDA booth, other Florida Partners, including Fort Lauderdale, Orlando, Miami and St. Pete/Clearwater, had branded stands located in the front row of the trade show floor with excellent visual exposure, accessibility and appeal.

The VISIT FLORIDA team engaged in over 31 individual appointments with domestic and international planners, as well as hosted 11 group appointments, each having 12-15 meeting professionals per session, totaling more than 130 planners over the three days.  The 14 Industry Partners also engaged in one-on-one appointments with planners specifically requesting to meet with each of them, totaling more than 225 additional appointment connections.

On the second day of the trade show, VISIT FLORIDA hosted a “Happy Hour” on-stand that offered the meeting professionals who were not able to have a one-on-one appointment an opportunity to network with representatives from the Florida tourism industry.  In addition, VISIT FLORIDA and our Partners sponsored a Meeting Professionals International breakfast for more than 90 planners.

For more information on the trade show, or to inquire about IMEX America 2015, please contact me at (850) 205-3831 or chatcher@VISITFLORIDA.org.


Cheryl Hatcher
Director of Sales, Meetings & Travel Trade

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Will Seccombe
VISIT FLORIDA Honored as 2014 STS State Tourism Office of the Year

By on October 16th, 2014 — 2:49pm

2014 STS Shining Example AwardsI am pleased to announce that VISIT FLORIDA was named the 2014 State Tourism Office of the Year during last night’s Southeast Tourism Society Shining Example Awards banquet.  The awards ceremony, held annually to salute achievements in tourism, was part of the Southeast Tourism Society Fall Forum in Charleston, SC. VISIT FLORIDA’s win marked the second time in the last three years that we received the top honor. Read more of this post »


Will Seccombe
President & CEO

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Ashley Abney
VISIT FLORIDA & Partners Host Successful Nordic Sales Mission

By on October 9th, 2014 — 1:35pm

VISIT FLORIDA’s International Marketing & Events team recently hosted a five-day sales mission to visit with key travel agencies and tour operators in Norway, Denmark and Sweden.  The week-long event, which included several added-value activities, offered a great opportunity for VISIT FLORIDA and five of our Industry Partners to provide updates on what’s new in Florida to a total of nearly 300 Nordic travel trade representatives. Read more of this post »


Ashley Abney
International Sales & Market Development Representative

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Marlene Squires-Swanson
VISIT FLORIDA Partners with JetBlue to Promote West Coast Beaches

By on October 8th, 2014 — 2:53pm

In order to get a jump start on our Fall marketing campaign, VISIT FLORIDA partnered with JetBlue Airlines to create a unique regional co-op program featuring Florida’s West Coast Beaches.  For the last two months, the airlines has been promoting offers from two of Florida’s key markets New York and Boston on JetBlue to St. Petersburg/Clearwater, Bradenton, Sarasota, Ft. Myers, Marco Island, Naples and the Everglades. Read more of this post »


Marlene Squires-Swanson
Director of Global Advertising

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Ashley Abney
VISIT FLORIDA & Partners Attend World Routes 2014

By on October 3rd, 2014 — 2:43pm

VISIT FLORIDA and 13 Florida aviation and tourism industry partners participated in last week’s 20th World Route Development Forum in Chicago.  The forum, which serves as the largest global gathering of the route development community from the world’s airlines, airports and tourism authorities, consists of four main components: meetings, networking, an educational conference and route exchange airline briefings.  World Routes 2014 attracted more than 3,000 delegates representing 300 airlines, 800 airports and 200 tourism organizations. Read more of this post »


Ashley Abney
International Sales & Market Development Representative

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