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Gov. Scott: Florida Hits All-Time Record High for Tourism

By on November 21st, 2017 — 9:42am

Miami Tourism Event_2Late yesterday, Governor Rick Scott announced that Florida set another tourism record by welcoming the highest number of visitors of any nine months in the state’s history with 88.2 million visitors.  This represents a 3.3 percent increase over the 85.4 million visitors from the same period in 2016.  This includes 77.6 million domestic visitors, 7.9 million overseas visitors and 2.7 million Canadians visitors.  Governor Scott made the announcement at Azucar Ice Cream Company, a locally-owned ice cream boutique that has been nationally recognized as one of Little Havana’s top tourist destinations.

Governor Scott said, “Today, I am proud to announce that Florida has continued our record breaking success by welcoming more than 88 million visitors to our state over the first nine months of the year.  Florida has had three record quarters in 2017, which would not be possible without our relentless work to market Florida as the top tourism destination.  This includes VISIT FLORIDA’s aggressive marketing efforts to make sure families across the world knew that Florida was open for tourism following Hurricane Irma.  We will work with the Legislature to invest $100 million for VISIT FLORIDA this upcoming session to continue this success and make sure Florida can continue to break tourism records.”

VISIT FLORIDA estimates that a record 27.9 million visitors traveled to Florida in the third quarter of 2017 (July-September), an increase of 3.3 percent over the same period last year.  This Q3 number breaks down to 24.9 million domestic visitors, 2.6 million overseas visitors and 428,000 Canadian visitors coming to the Sunshine State.  Total enplanements at Florida’s 18 major airports in Q3 2017 increased 2.4 percent over the same period the previous year, with 20 million passengers.  The number of hotel rooms sold in Florida during quarter three of 2017 grew by 4.7 percent compared to quarter three 2016.  During the same period, Florida’s average daily room rate (ADR) increased by 3.0 percent and occupancy by 2.9 percent.

During my portion of the press conference, I shared that back-to-back-to-back record quarters in the first nine months of this year show the Florida tourism industry has great momentum.  VISIT FLORIDA will not rest on our laurels, but will continue to be at the forefront of creating leading-edge, original marketing programs for our industry partners so that together we can make Florida the number one vacation destination in the world.

To view additional Florida visitor data, go the Research page on VISIT FLORIDA’s media website.

*Preliminary estimates are issued 45 days after the end of each calendar quarter.  Final estimates are released when final data are received for all estimates in the report.


Ken Lawson
President & CEO
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Gov. Scott Helps VISIT FLORIDA & Partners Launch Canada Campaign

By on November 10th, 2017 — 12:32pm

A55I5749Last week, VISIT FLORIDA launched its Canada Takeover winter marketing campaign to attract Canadian visitors to Florida. The campaign kicked off with “Florida Day” in Toronto that saw Governor Rick Scott and Consul General of Canada Susan Harper, along with five of VISIT FLORIDA’s Industry Partners, host consumer-engagement activations, a media reception and a press conference. Read more of this post »


Summer Gonzalez
Marketing Campaign Manager

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VISIT FLORIDA Begins Phase Two of Post-Irma Marketing

By on October 12th, 2017 — 10:50am

Post-Irma Phase Two AdToday, VISIT FLORIDA announced the start of phase two of our Post-Irma marketing efforts to ensure visitors see for themselves that the state’s destinations are open for business following Hurricane Irma. The second phase will consist of TV broadcast, print, transit and digital billboard ads that will be seen in Florida’s top domestic feeder markets of Atlanta, Boston, Chicago, Dallas, New York, Philadelphia and Washington, D.C. This effort comes on the heels of a successful phase one of the campaign, in which over 4.9 million people viewed VISIT FLORIDA’s Facebook Live videos. The total spend of phases one and two to market the state is $5 million. Read more of this post »


Ken Lawson
President & CEO

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VISIT FLORIDA Announces Discounted Delta Flights to Florida

By on October 6th, 2017 — 4:23pm

Delta Sale landing pageToday, VISIT FLORIDA announced discounted fares to select Florida destinations following Hurricane Irma in partnership with Delta Air Lines. This will help bring more visitors to Florida so the state can continue to break tourism records.

Travelers for both business and leisure can experience all that Florida has to offer through a Delta Air Lines fare sale that includes many Florida destinations. The sale will run from October 5-12, 2017 for travel through February 14, 2018. Discounts will vary by destination. Read more of this post »


Stephen Lawson
Vice President of Government Relations

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VISIT FLORIDA Launches Aggressive Marketing Plan Following Hurricane Irma

By on September 19th, 2017 — 5:19pm

Today, at the direction of Governor Rick Scott, VISIT FLORIDA announced an aggressive new marketing campaign to highlight the Sunshine State following Hurricane Irma. The multi-phased campaign will be paid for with existing VISIT FLORIDA funding and include digital, social, broadcast and traditional components in both domestic and international markets. It will begin this week and run for approximately one month leading up to the beginning of VISIT FLORIDA’s traditional winter campaign. The Keys will be a major focus of this marketing plan once our partners there have indicated they are ready to welcome visitors back. Read more of this post »


Ken Lawson
President & CEO

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