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Paul Phipps
VISIT FLORIDA Launches Redesigned VISITFLORIDA.com Homepage

By on July 28th, 2014 — 1:37pm

I am pleased to announce our redesigned VISITFLORIDA.com homepage that has been live for just over a week has already resulted in visitors spending more time on the page and scrolling down further to view more content and more ads.  The new look features a cleaner, more responsive design that delivers a consistent view of the homepage across a wide range of devices and screen sizes, providing an optimal viewing experience like never before.

The new, visually-stimulating design was created after careful consideration, incorporating lessons learned from user testing interviews VISIT FLORIDA conducted earlier this year.  One of the key takeaways from the interviews revealed that the majority of VISITFLORIDA.com users, even if they are regular Sunshine State visitors, are unfamiliar with the geography of the state and the location of Florida cities.  To address this issue, an interactive map has been added to the crown navigation that can be accessed on any page throughout the site, allowing visitors to visualize Florida destinations in a more geographic manner.

Other new site features include category sections such as “Things To Do,” “Places To Go” and “Florida Passions.”  These special sections are research driven, featuring the top searched keywords and content viewed on VISITFLORIDA.com. Topic tiles, such as beaches, fishing, and attractions and events, have also been added in each category section.  These tiles allow visitors to begin navigating the site at a high topic level that interests them and easily dive much deeper into specific content that helps them plan their next vacation.

An additional enhancement to VISITFLORIDA.com was the inclusion of the new Discover Florida Wild portal-page, which provides one-stop shopping for outdoor activities managed by the state.  Through VISIT FLORIDA’s partnership with the Florida Department of Environmental Protection, we were able to aggregate content from a host of official Florida entities, including Florida State Parks, Florida Fish & Wildlife Conservation Commission, Florida Forest Service, Florida Water Management Districts and the Florida Coastal Office. Visitors to this page also have access to VISIT FLORIDA’s Outdoors & Nature Insider blog by Kevin Mims who travels the state posting videos, photos and articles on Florida’s “wilder side,” as well as answers questions posed by readers looking for local knowledge and insights.

These changes represent phase one of VISIT FLORIDA’s revised website plan. Phase two will include a deeper focus on the redesign of key pages that are highlighted on the homepage.  To check out the recently completed features, click here.


Paul Phipps
Chief Marketing Officer

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Will Seccombe
Florida Enjoys Huge Presence at 100th Annual DMAI Convention

By on July 25th, 2014 — 2:58pm

The Sunshine State’s tourism industry was well represented at the 100th Annual Destination Marketing Association International Convention in Las Vegas this week, with a contingent of nearly 60 Florida attendees.  There were numerous members of the Florida delegation who received accolades during the convention for their continued excellence and engagement with DMAI, including: Read more of this post »


Will Seccombe
President & CEO

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Will Seccombe
Bill to Reauthorize Brand USA Passes U.S. House of Representatives

By on July 23rd, 2014 — 11:00am

I am pleased to announce that yesterday evening the U.S. House of Representatives resoundingly voted to reauthorize Brand USA by passing H.R. 4450, the Travel Promotion, Enhancement, and Modernization Act of 2014.  Clearing the House is a major step toward achieving renewal of this vital travel promotion program.

“This victory would not have been possible without the tireless efforts of our travel community who engaged in a wide range of activities including hosting round table meetings and tours in local markets, lobbying on Capitol Hill, sending emails and letters, recording video testimonials and utilizing social media to urge elected federal representatives to support re-authorization of Brand USA,” said Roger Dow, President & CEO of the U.S. Travel Association.  ”We also could not have won the House vote without the leadership of Representatives Gus Bilirakis (R-FL) and Peter Welch (D-VT), who introduced the Brand USA re-authorization measure in April and shepherded the bill through the chamber’s process.” Read more of this post »


Will Seccombe
President & CEO

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David Dodd
VISIT FLORIDA Completes Capitol Welcome Center Renovation

By on July 21st, 2014 — 3:08pm

The Capitol Welcome Center managed by VISIT FLORIDA has recently undergone a stunning renovation.  The new look and feel of the space elevates it from a Capitol information booth to a digitally-enhanced Welcome Center of the Future that invites visitors to enjoy a true Florida Experience. Read more of this post »


David Dodd
Vice President, Visitor Services

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Becca VanLandingham
Partnership for Florida’s Tourism Launches Revamped Website

By on July 18th, 2014 — 2:43pm

Today, the Partnership for Florida’s Tourism unveiled its newly revamped website TourismWorksforFlorida.org.  The site, previously known as Florida’s Tourism Counts, includes an advocacy toolkit, an upcoming news and events section with dates for delegation meetings, Florida Tourism Day and National Travel & Tourism Week, and details on how to contact elected officials and track tourism-related legislation. Read more of this post »


Becca VanLandingham
Executive Operations Representative

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