We're sorry, but to display this page properly, you will need to update your browser.

Paul Phipps
VISIT FLORIDA Partners with IMG for ‘Share a Little Sunshine Showdown’

By on November 25th, 2014 — 2:36pm

I am pleased to share that VISIT FLORIDA and IMG have once again teamed up with two of the state’s top brands – the Florida Gators and Florida State Seminoles – to harness the passion associated with their storied rivalry games and direct it toward the promotion of travel throughout Florida.  In addition to the tradition-rich football game between FSU and UF on Nov. 29 in Tallahassee, VISIT FLORIDA is also sponsoring the “Share a Little Sunshine Showdown” matchups in basketball and all other Olympic sports.  The partnership between VISIT FLORIDA, IMG and the Universities garners an increase in awareness for VISIT FLORIDA’s Share A Little Sunshine in-state tourism advocacy platform.

“Bringing together Florida’s leading industry and two of our top universities to promote tourism in our state is a win-win for everyone,” said Will Seccombe, President and CEO of VISIT FLORIDA. “These special rivalry games between Florida State and Florida provide a tremendous opportunity to tap into Floridians’ passion for college sports to help grow the state’s economy.”

Advice from friends and family is the most trusted source of travel planning information, with 26 percent of Florida’s domestic visitors each year coming to spend time with their friends and family.  The Share a Little Sunshine platform was designed to engage Florida’s more than 19 million residents in supporting the state’s economy by personally inviting their loved ones to visit the Sunshine State.

“We are pleased to partner with VISIT FLORIDA for the third year in the “Share a Little Sunshine Showdown,” said Florida State University Athletics Director, Stan Wilcox.  Our intra-state rivalry with the University of Florida has a long history of great competition, and we are happy to celebrate it with an equally great partner.  There is no question that Florida is one of the top vacation destinations in the country.  We are pleased to help expose all this wonderful state has to offer via one of the great rivalries in all of college sports.”

Since launching Share a Little Sunshine in 2009, fans have embraced the campaign spirit – with 65 percent of Floridians inviting friends and family to visit.  Not only does the program motivate Floridians to serve as advocates in promoting tourism because it supports our economy and creates jobs, but it also encourages them to get out and enjoy the Sunshine State for themselves.

“It’s always exciting when the Gators and Seminoles renew our rivalry,” said Jeremy Foley, UF Director of Athletics. “And while we are opponents in competition, we stand together to promote Florida’s tourism industry, which is so essential to the health of our state.”

In addition to UF and FSU, VISIT FLORIDA has been partnering with two more universities – USF and UCF – throughout the football season to help spread the word about Share a Little Sunshine.  By employing media assets such as radio, television, signage, social and digital, all four Florida schools have been encouraging their respective fan bases to share what they love about Florida by tagging social content with the hashtag #LoveFL.  To date, more than 198,000 photos have been posted to Instagram alone since incorporating the #LoveFL hashtag into the campaign.

There are more than 10 million fans of Florida’s colleges and universities.  Every visiting friend and relative trip adds an average of $931 directly into the state’s economy.

“Florida is the No. 1 travel destination in the world and home to the country’s best fans,” continued Seccombe.  “We know every 85 visitors support one Florida job and, by rallying the state’s 10 million passionate college sports fans, together we can all have a huge impact on Florida’s economy.”


Paul Phipps
Chief Marketing Officer

Leave a Comment » | Uncategorized

Kate Chunka
VISIT FLORIDA Attends the National Bicycle Tourism Conference

By on November 25th, 2014 — 10:10am

As VISIT FLORIDA seeks to promote and increase in-state bicycle tourism, I recently attended the National Bicycle Tourism Conference sponsored by People for Bikes in San Diego, CA.  Attending this four-day conference allowed me to network with bicycle advocacy organizations, other state tourism offices and bicycle event directors.  I was also able to take advantage of the opportunity to interact with nearly 250 bicycle event professionals, advocates, bike tourism leaders and cycling enthusiasts who attended this year’s event.

Held annually by the Bicycle Tour Network – who shares the best bicycling practices, creates benchmarks of quality, and works to advance bicycling everywhere – the conference offered educational sessions to give us a comprehensive understanding of the bicycle tourism industry.  Here are a few of the sessions I attended:  More Bike Tourism – Hear from Four States on Why They are Investing in Bicycle Tourism, How They Are Investing and What the Results Have Been; Inspiring Communities to Embrace Bike Tourism – Creating Your Own “Bicycling Capital;” The Next Big Thing in Bicycle Travel – Exploring New Trends; Working with Local Advocacy Organizations as Partners for Greater Success; Working with Local Chambers and Visitors Bureaus – Both Perspectives; and Bicycling & Brewing.

Bicycle Tourism in the U.S. and globally is steadily gaining prominence, and in response, more states and regions are beginning to reveal bike tourism’s economic potential.  National and regional bike route networks are expanding as single-day short bike tours and self-guided tours are becoming more popular.  North America bike events are growing, bike share systems are on the rise and more businesses are becoming bike friendly.

This Huffington Post article, Get in the Spin with Florida Bike Tours, describes some of Florida’s most popular bike tours and the benefits of biking in Florida.

For more information, please contact me at kchunka@VISITFLORIDA.org.


Kate Chunka
Partner Relations & Industry Communication Manager

Leave a Comment » | Uncategorized

Will Seccombe
Florida Tourism on Pace for Fourth Consecutive Record Year

By on November 20th, 2014 — 4:31pm

Today, Governor Rick Scott announced that according to VISIT FLORIDA’s preliminary estimates* 23.7 million visitors came to Florida in the third quarter of 2014 (July-September), an increase of 3.5 percent over the same period in 2013.  This represents the largest third quarter for visitation Florida has ever experienced, exceeding the previous high of 22.9 million in Q3 2013. Read more of this post »


Will Seccombe
President & CEO

Leave a Comment » | Uncategorized

Christina Ortiz
Ticket Bank & Ticket Tuesdays a Big Hit with Promotions

By on November 18th, 2014 — 11:11am

We all know Florida’s attractions are the best around!  To showcase the wide variety of attractions around Florida, VISIT FLORIDA’s Promotions department created the Ticket Bank program.  This program allows attractions Partners to provide tickets to their attraction for inclusion in consumer promotions, including Ticket Tuesdays.  When the tickets are used, the Promotions department will send a full recap to the Partner with samples of all exposure received. Read more of this post »


Christina Ortiz
Promotions Coordinator

Leave a Comment » | Uncategorized

Will Seccombe
Governor Scott Tours VISIT FLORIDA Headquarters

By on November 17th, 2014 — 3:40pm

Governor Rick Scott stopped by the VISIT FLORIDA headquarters in Tallahassee today to thank our staff for all we do to make tourism the No. 1 industry in the state.  During his visit, Gov. Scott greeted staff as he walked around the building, shaking hands and offering his appreciation for a job well done.  He also shared what a tremendous impact tourism has on creating jobs for Florida’s families and improving the state’s economy. Read more of this post »


Will Seccombe
President & CEO

Leave a Comment » | Uncategorized

Back to top