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Will Seccombe
VISIT FLORIDA Honored as 2014 STS State Tourism Office of the Year

By on October 16th, 2014 — 2:49pm

2014 STS Shining Example AwardsI am pleased to announce that VISIT FLORIDA was named the 2014 State Tourism Office of the Year during last night’s Southeast Tourism Society Shining Example Awards banquet.  The awards ceremony, held annually to salute achievements in tourism, was part of the Southeast Tourism Society Fall Forum in Charleston, SC.  VISIT FLORIDA’s win marked the second time in the last three years that we received the top honor.

“These Shining Example Award winners have produced some of the best tourism promotion work in the nation.  They truly are shining examples for other tourism professionals,” said STS President and CEO Bill Hardman.

I was honored to have the opportunity to accept the award on behalf of the more than 130 dedicated employees in our Tallahassee headquarters and five Official Florida Welcome Centers who make up the VISIT FLORIDA team.   This award is a testament to the great work being done by our staff and agency partners, the leadership of the industry through our Board of Directors and committee members, and the exceptional support of Governor Scott and the Florida legislature.

This past year marked the launch of a host of strategic and innovative projects that expanded the reach and relevance of the Florida brand to new audiences, including our Google Maps/Florida Beach Finder project, first-ever Fall brand campaign, innovative out-of-home elements in our “Warmer Side of Winter” campaign and Big Break Florida golf partnership with NBC and The Golf Channel.   To learn more about the projects that led to VISIT FLORIDA being named the 2014 STS State Tourism Office of the Year, click here to read our Shining Example Award entry.


Will Seccombe
President & CEO

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Ashley Abney
VISIT FLORIDA & Partners Host Successful Nordic Sales Mission

By on October 9th, 2014 — 1:35pm

VISIT FLORIDA’s International Marketing & Events team recently hosted a five-day sales mission to visit with key travel agencies and tour operators in Norway, Denmark and Sweden.  The week-long event, which included several added-value activities, offered a great opportunity for VISIT FLORIDA and five of our Industry Partners to provide updates on what’s new in Florida to a total of nearly 300 Nordic travel trade representatives. Read more of this post »


Ashley Abney
International Sales & Market Development Representative

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Marlene Squires-Swanson
VISIT FLORIDA Partners with JetBlue to Promote West Coast Beaches

By on October 8th, 2014 — 2:53pm

In order to get a jump start on our Fall marketing campaign, VISIT FLORIDA partnered with JetBlue Airlines to create a unique regional co-op program featuring Florida’s West Coast Beaches.  For the last two months, the airlines has been promoting offers from two of Florida’s key markets New York and Boston on JetBlue to St. Petersburg/Clearwater, Bradenton, Sarasota, Ft. Myers, Marco Island, Naples and the Everglades. Read more of this post »


Marlene Squires-Swanson
Director of Global Advertising

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Ashley Abney
VISIT FLORIDA & Partners Attend World Routes 2014

By on October 3rd, 2014 — 2:43pm

VISIT FLORIDA and 13 Florida aviation and tourism industry partners participated in last week’s 20th World Route Development Forum in Chicago.  The forum, which serves as the largest global gathering of the route development community from the world’s airlines, airports and tourism authorities, consists of four main components: meetings, networking, an educational conference and route exchange airline briefings.  World Routes 2014 attracted more than 3,000 delegates representing 300 airlines, 800 airports and 200 tourism organizations. Read more of this post »


Ashley Abney
International Sales & Market Development Representative

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Will Seccombe
New VISIT FLORIDA Initiatives Announced at Governor’s Conference

By on September 23rd, 2014 — 2:09pm

Today during the 47th Annual Florida Governor’s Conference on Tourism, VISIT FLORIDA executives Paul Phipps and Susannah Costello announced several upcoming marketing initiatives.  To view the infographic, press releases and videos on these initiatives, please click here. Read more of this post »


Will Seccombe
President & CEO

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