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Florida Attractions Finder Now Includes Agritourism Options

By on July 27th, 2016 — 4:28pm

Ag Finder screenshot 3Today, Commissioner of Agriculture Adam H. Putnam and VISIT FLORIDA announced a joint effort to highlight the state’s growing agritourism industry by adding a new feature to the Florida Attractions Finder.  This video-rich online tool, which allows travelers to identify attractions that best fit their personal preference, has been viewed more than 112,000 since its inception in May.

The new feature, which adds 30 more items to the Florida Attractions Finder, gives travelers the opportunity to explore some of the state’s diverse agritourism attractions as they plan their next visit to the Sunshine State.   Whether it’s a u-pick farm, orchid nursery, winery, farm tour or trail ride, Florida’s agritourism attractions offer something for everyone.

“Growing agritourism in Florida is a terrific way of marrying two of our oldest industries: tourism and agriculture,” said Commissioner of Agriculture Adam H. Putnam. “The growth and success of agritourism in Florida is not only good for our economy, it also celebrates the people, families and businesses that make up Florida agriculture.”

“We are delighted to partner with the Florida Department of Agriculture and Consumer Services to promote the state’s unique agritourism options alongside our other amazing attractions,” said Will Seccombe, President & CEO of VISIT FLORIDA. “These additions to the Florida Attractions Finder provide a much deeper experience for travelers to explore.”

Ag Finder 4The following are examples of agritourism operations now featured on the Florida Attractions Finder:

To learn more about the Florida Attractions Finder, contact Nelson Mongiovi, VISIT FLORIDA’s Director of Marketing Operations, at nmongiovi@VISITFLORIDA.org.

Paul Phipps
Chief Marketing Officer
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Terry Prather to Lead Florida Council of Tourism Leaders

By on July 21st, 2016 — 1:48pm

FCTL Terry Prather headshotI am pleased to announce that Terry Prather, former President of SeaWorld Orlando, has been appointed to serve as the Executive Director of the Florida Council of Tourism Leaders.  The Council, which is comprised of the former chairs of VISIT FLORIDA’s Board of Directors, creates a strong network of industry experts that may be called on by the Board, the Chair or the President for their expertise and experience.  Collectively, these professionals bring to bear more than two hundred years of institutional knowledge on the Florida tourism and hospitality industry. Read more of this post »

Will Seccombe
President & CEO

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VISIT FLORIDA Hosts Familiarization Tour for Top-Tier Travel Bloggers

By on July 15th, 2016 — 2:30pm

IMG_2742VISIT FLORIDA recently hosted a group media familiarization (FAM) tour for four top-tier travel bloggers targeting domestic (U.S) consumers.  Hosting influential media on FAMS allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State.  Each year, the majority of Florida’s visitors come from the United States – 91.2 million in 2015.  With a loaded nine-day itinerary and 13 hour days, VISIT FLORIDA and our Partners set out to ensure the media learned about all of the great experiences Florida has to offer. Read more of this post »

Summer Gonzalez
Public Relations Representative

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VISIT FLORIDA & Partners Showcase the Sunshine State at IPW 2016

By on July 14th, 2016 — 2:05pm

IPW 2016 boothVISIT FLORIDA recently participated in U.S. Travel Association’s 48th Annual IPW held in New Orleans.  This event, which is the largest single generator of travel to the U.S., brings travel professionals from every corner of the country—including representatives of hotels, destinations, attractions, museums, amusement parks and other travel businesses—together with the world’s top international tour operators and wholesalers that send travelers to the U.S. Read more of this post »

Alfredo Gonzalez
Vice President, International Sales & Market Development

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VISIT FLORIDA’s New Social Media Influencer Program Starts Off Big

By on July 13th, 2016 — 11:30am

influencers snip smallVISIT FLORIDA’s social media influencers program exceeded expectations in its first year, reaching new, more diverse and much bigger audiences — in ways they want to be reached. This program, which debuted in November 2015 and is administered by the SPARK marketing and advertising agency in Tampa, replaced the Insider program, which ran for 8 years. Read more of this post »

Phillip Ward
Deputy Editor

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