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Carolyn Jones
VISIT FLORIDA International Team Attends RSAA Summit 2015

By on February 27th, 2015 — 11:02am

VISIT FLORIDA’s international team recently attended the Receptive Services Association of America (RSAA) Summit in Las Vegas, NV.  The two-day event had the highest Summit ratings in history, attracting 190 attendees which included a delegation from Taiwan for the first time.  VISIT FLORIDA staff were able to conduct a host of one-on-one appointments and participate in educational breakout sessions throughout the conference. 

RSAA represents the international inbound industry in the United States and is involved in a wide range of industry activities, focusing on working with suppliers, regulatory agencies and travel promotion bureaus to improve the quality of travel related services for foreign visitors.  They are focused on building awareness of the unique role Receptive Tour Operators play in linking suppliers from all parts of the United States with the global travel industry.

Receptive Tour Operators, or receptives, are U.S.-based companies that specialize in creating, marketing and selling American travel products to international inbound travelers.  They have unique knowledge of the countries they serve and of the destinations they sell.

As VISIT FLORIDA continues to grow our involvement with RSAA in order to build a stronger relationship with both the organization and the receptives, we look forward to attending next year’s Summit in New York City.  To learn more about our many international travel trade outreach opportunities, please check out the VISIT FLORIDA Marketing Planner or contact me at cjones@VISITFLORIDA.org.


Carolyn Jones
Manager, International Sales & Market Development

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David Dodd
VISIT FLORIDA Welcome Center Traffic Up 2.2 Percent in 2014

By on February 25th, 2015 — 1:43pm

Visitation to VISIT FLORIDA’s five Official Florida Welcome Centers – located at I-10, I-75, I-95 , U.S. 231 and in the State Capitol – saw more than 2.5 million visitors in 2014, which is a 2.2% increase over 2013.  When visitors stop at the Welcome Centers, they get both information and a Florida experience.  To make sure the Welcome Centers are always fresh, entertaining and capture the spirit of the Sunshine State, VISIT FLORIDA implements a variety of creative elements, such as Takeovers, Seasonal Festivals, Themed Months and Special Topic Brochures. Read more of this post »


David Dodd
Vice President, Visitor Services

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Will Seccombe
VISIT FLORIDA Wins Big at 58th Annual HSMAI Adrian Awards

By on February 24th, 2015 — 1:06pm

I am pleased to announce that during last evening’s awards gala in New York City, Hospitality Sales & Marketing Association International (HSMAI) recognized Susannah Costello, VISIT FLORIDA’s Vice President of Global Brand, as one of its “Top 25 Most Extraordinary Minds in Sales & Marketing.” This distinction marks Susannah as one of the “best of the best” in the hospitality, travel and tourism industries for 2014.  Two other Florida tourism industry leaders were named to this year’s list – Vince LaRuffa with Universal Orlando Resort and Jack Wert with the Naples, Marco Island, Everglades Convention & Visitors Bureau. Read more of this post »


Will Seccombe
President & CEO

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Paul Phipps
New Hires Help Lead VISIT FLORIDA’s Expanding Global Strategy

By on February 23rd, 2015 — 2:33pm

As VISIT FLORIDA expands our statewide strategy to develop Florida on a global platform, we set out to find individuals with excellent industry experience that we could bring on board to lead the charge.  A series of recent hires with impressive credentials and a slew of successful programs already under their belts ensure VISIT FLORIDA is well positioned to continue to grow our international efforts. Read more of this post »


Paul Phipps
Chief Marketing Officer

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Staci Mellman
VISIT FLORIDA’s #LoveFL Surpasses One Billion Impressions

By on February 20th, 2015 — 2:59pm

I am proud to announce that VISIT FLORIDA’s #LoveFL now has more than one billion earned impressions.  Since launching just over a year and a half ago, the hashtag has been increasingly embraced by Florida fans.  We know travelers are most influenced by recommendations from friends and family, and the #LoveFL initiative has proven to be a great way to celebrate the Sunshine State and capture that engagement.   Read more of this post »


Staci Mellman
Brand Manager

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