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Will Seccombe
VISIT FLORIDA Premieres Golf Ad at Historic Trail Press Conference

By on September 16th, 2014 — 3:17pm

I am proud to share that VISIT FLORIDA participated in today’s announcement by the Florida Department of State on the launch of the Florida Historic Golf Trail program during a press conference at Winter Park Golf and Country Club.  The Florida Historic Golf Trail celebrates Florida’s early golf heritage from the 1890s through World War II, by featuring historic, publicly accessible golf courses that can still be played on today.  Along with VISIT FLORIDA’s Vice President of Domestic Sales Kimberly Faulk, Florida Secretary of State Ken Detzner, Winter Park Mayor Kenneth Bradley, LPGA player Michelle McGann, and Florida’s State Historic Preservation Officer Robert F. Bendus were among those who addressed the media at today’s press conference.

The Florida Historic Golf Trail is a program developed by the Florida Department of State’s Division of Historical Resources.  The Trail highlights the history of courses located throughout the state and is designed to enhance public awareness of Florida’s historic golf courses, increase an appreciation for historic preservation and encourage tourism in the Sunshine State.  The Trail’s website provides information about the history and current day contact information for each partner course.  A scorecard for the program is available online and at each partner location for players to track their progress across Florida’s historic fairways.

“We are proud to showcase Florida’s rich golfing traditions with the Florida Historic Golf Trail,” said Secretary of State Ken Detzner. “With the help of our partnering courses, we look forward to encouraging visitors and residents alike to come play on history.”

Today at the press conference, the Florida Department of State premiered a 60 second commercial featuring golf legend Arnold Palmer.  Produced in collaboration with VISIT FLORIDA, the spot will air on NBC Sports and The Golf Channel over the coming months.  

“My passion for golf and history led me to introduce the Florida Historic Golf Trail with the commercial that will soon air on the Golf Channel,” said golf legend Arnold Palmer. “Florida is one of the most beautiful places to play golf, and I’m proud to call it my home.”

With nearly 1,300 golf facilities in the state, employing more than 167,000 Floridians and generating $13.8 billion in economic impact, golf is a huge component of Florida’s overall tourism industry.  Our partnership with the Department of State, NBC Sports, The Golf Channel and Arnold Palmer provides a tremendous platform to showcase the state’s rich golfing tradition to a national audience.

More support for the Florida Historic Golf Trail:

“One of the wonderful aspects of the game of golf is its rich traditions,” said golf legend Jack Nicklaus. “As a proud Floridian for close to 50 years, I know the state of Florida has its own storied history in our game—one that should be honored, valued, and, most important, shared with current and future generations. The Florida Historic Golf Trail includes important chapters to our golf story, and I hope residents and visitors to our state will take the opportunity to experience some of this history.”

“As a professional golfer, I am thrilled to be a part of the launch of the Florida Historic Golf Trail,” said LPGA award-winning golfer Michelle McGann. “I enjoy any opportunity to share my love for the game, and through this new program even more golfers will learn about the history behind the courses they play.”

We encourage visitors to come play on history.  For more information on the 51 courses that currently comprise the Florida Historic Golf Trail, visit FloridaHistoricGolfTrail.com.   To plan your next vacation to the Sunshine State, explore VISITFLORIDA.com and especially content posted by our Golf Insider Carling Nolan.


Will Seccombe
President & CEO

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Pam Forrester
Introducing the World to Equine Tourism in the Sunshine State

By on September 12th, 2014 — 1:27pm

In French, they are called Jeux Equestres Mondiaux FEI Alltech 2014 en Normandie.  The English translation is the World Equestrian Games in Normandy, France.  Non–horse people might just call them the equine Olympics.  The Games occur every four years on a cycle opposite the Summer Olympic Games and feature the top riders competing in two weeks of equestrian showmanship. Read more of this post »


Pam Forrester
Public Relations Representative

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Ashley Abney
VISIT FLORIDA & Partners Reach Canadian Market at IncentiveWorks

By on September 11th, 2014 — 9:31am

VISIT FLORIDA recently hosted a branded mega-booth with six of our Industry Partners for the 41st Annual IncentiveWorks, Canada’s premiere meetings and events show.  Having welcomed more than 3.7 million Canadian visitors to the Sunshine State in 2013 – of which over 600,000 came for conventions, conferences and trade shows – VISIT FLORIDA is proud to continue our tradition of participating in the largest and longest running marketplace for buyers of meetings, incentive travel services and business events in Canada. Read more of this post »


Ashley Abney
Marketing & Event Planner

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Amanda Clements
VISIT FLORIDA Creates Different Kind of Winter-Inspired Promotions

By on September 9th, 2014 — 2:59pm

The VISIT FLORIDA Promotions Department has partnered with Warner Bros. Pictures and media in key markets to create consumer promotions that send winners to experience behind-the-scenes tours at Florida’s own, Clearwater Marine Aquarium, home of Winter the dolphin, whose rescue and recovery inspired the 2011 hit movie “Dolphin Tale.”  The sequel, “Dolphin Tale 2,” continues the miraculous real-life story of Winter and her pals at the Aquarium. Read more of this post »


Amanda Clements
Promotions Manager

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Paul Phipps
VISIT FLORIDA Partners with Visit Orlando & the USTA to Promote Tennis

By on September 8th, 2014 — 2:46pm

VISIT FLORIDA is partnering with Visit Orlando and the United States Tennis Association to promote a new state-of-the-art tennis facility being built in the Lake Nona area of Orlando, and the city’s overall draw as the new home for American tennis. As part of this ongoing partnership, members of the VISIT FLORIDA team traveled to the U.S. Open in New York City to host unique events for meeting planners and media. Read more of this post »


Paul Phipps
Chief Marketing Officer

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