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Registration Now Open for 2016 VISIT FLORIDA Digital Innovation Forums

By on September 27th, 2016 — 12:49pm

digital-innovation-forum-logoAttendee registration for two signature VISIT FLORIDA events – the Digital Innovation Forum: Silicon Valley and the Digital Innovation Forum: Florida – is now open.  Though distinctly different, these two events share a common goal: to showcase digital thought-leadership and education to the travel and tourism industry.

Join us this November 7-10 in California for the third Digital Innovation Forum: Silicon Valley.  Attendees will have full-immersion days with key travel and tourism leaders at Expedia, Facebook, Google and Twitter who will inform attendees of actionable insights and digital trends.  This intimate forum is open to VISIT FLORIDA Partners and is ideal for thought-leaders and senior-level leadership in our industry.

Register here for the Digital Innovation Forum: Silicon Valley.

dif-logosFollowing the Silicon Valley event is our inaugural Digital Innovation Forum: Florida, being held November 30-December 1.  Conveniently located in Orlando at the Omni Orlando Resort at ChampionsGate, this two-day event will feature product offerings and insights from Expedia, Facebook, Google and Twitter.

travel-startups-incubator-logoIn addition, Travel Startups Incubator will showcase emerging startup companies as they pitch new technologies and innovations that can help improve travelers’ experiences while visiting Florida.  They will touch on various verticals within the tourism industry, including hotels, airlines, ground transportation, theme parks and more.

Those who handle the digital and social elements or manage the digital strategy in your company are ideal attendees, but the event is open to anyone.

Register here for the Digital Innovation Forum: Florida.

If you have questions about the Digital Innovation Forums, please contact me at bsmith@VISITFLORIDA.org.


Becca Smith
Digital Strategy Manager
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VISIT FLORIDA Hosts “Bottomless Sunshine” Media Mixer at US Open

By on September 23rd, 2016 — 1:13pm

img_4025VISIT FLORIDA recently hosted a media mixer at the US Open Tennis Championships in New York to promote the Sunshine State.  Hosting media mixers and receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Read more of this post »


Summer Gonzalez
Public Relations Representative

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VISIT FLORIDA Introduces Florida Fashion to Chinese Influencers

By on September 21st, 2016 — 10:17am

img_9928In 2015, the number of Chinese outbound travelers increased by 15%, reaching an all-time high of 133 million.  As this number increases, VISIT FLORIDA continues to focus its PR efforts to reach Chinese consumers with a passion for travel. Of the nearly 300,000 Chinese travelers who visited Florida in 2015, 93% named shopping as their No. 1 activity.  Based on this research, VISIT FLORIDA recently hosted a group of Chinese fashion key opinion leaders, also known as influencers, on a South Florida familiarization tour. Read more of this post »


Meagan Dougherty
Public Relations Representative

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2016 Florida Tourism Industry Awards Announced

By on September 8th, 2016 — 2:58pm

gc2016Last night, during the annual Florida Governor’s Conference on Tourism at the Hilton Orlando, VISIT FLORIDA announced the 2016 Florida Tourism Hall of Fame inductees, as well as the winners of the Flagler Awards, Iris D. Larson Awards and Film Florida Legends Tourism Ambassador Award.  Annually, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards. Read more of this post »


Will Seccombe
President & CEO

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VISIT FLORIDA Shares Recipe for Snackable Content

By on August 29th, 2016 — 2:38pm

VISIT FLORIDA has a new way to feature the flavors of the Sunshine State, a bite-size video at a time.

The recipe:

  • Colorful, flavorful, and distinctly Florida food and ingredients
  • Preparation by popular restaurants
  • A heaping helping of expertise from SPARK, our marketing and advertising partner in Tampa
  • Mix well and serve as a time-lapse video, with a side of upbeat music

Each video – only about a minute long and easy to share on social media – is a how-to, and a fun way to serve up morsels of Florida’s special cuisines. Read more of this post »


Phillip Ward
Deputy Editor

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