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AVIAREPS Selected as New Agency for Sales & Travel Trade in Latin America

By on August 25th, 2016 — 10:48am

Aviareps logoI am pleased to share that VISIT FLORIDA has selected AVIAREPS as its new agency for in-market destination representation focusing on travel trade in Latin America.  This partnership with AVIAREPS, who will coordinate and plan trade activities for VISIT FLORIDA in Mexico, Brazil and surrounding areas, runs through June 30, 2017.

Will Seccombe, President and CEO of VISIT FLORIDA, said, “As VISIT FLORIDA strives to establish Florida as the number one travel destination in the world, we are committed to working with best-in-class partners who can help make that vision a reality.  We are pleased to welcome AVIAREPS’ Mexico and Brazil offices to the VISIT FLORIDA team and look forward to having a strong presence in Mexico City and Sao Paulo promoting the Sunshine State to travel trade in Latin America.”

Founded in 1994 in Munich, Germany, AVIAREPS began by representing airlines and quickly expanded into trade and retail promotion, travel services and tourism.  Today, AVIAREPS AG is the number one tourism representation company worldwide, providing marketing, sales and PR services to clients in 43 countries.

Rafael Aponte, General Manager for AVIAREPS Mexico, said, “We are thrilled to partner with one of the most renowned global destinations to create new and diverse opportunities and original experiences for the Mexican market.  VISIT FLORIDA is a priority growth brand for our offices in China, India and now in Mexico as well.  This strategic partnership between VISIT FLORIDA and AVIAREPS Mexico exemplifies our long-term vision and ongoing commitment to progressing the growth of tourism in our destinations and evolving the VISIT FLORIDA brand in our country.  Finding the right partners is key to this success and we are delighted to be aligning with VISIT FLORIDA who share our passion, quality and worldwide experience.”

Latin America, which includes South and Central America, the Caribbean and Mexico, represents 38 percent of Florida’s international visitors and 44 percent of international visitor spending.  Brazil and Mexico ranked third and seventh respectively as top international origin countries for visitation to Florida in 2015, and represent more than $2.1 billion in visitor spending in the state.

Marcelo Kaiser, General Manager for AVIAREPS Brazil, said, “We are very excited to start a partnership with VISIT FLORIDA, who represents the most popular international destination among Brazilian travelers.  Not only is the Brazilian market very important to Florida, but Florida is a key destination for the tourism market in our country.  AVIAREPS’ experience with VISIT FLORIDA and many of its destinations will allow us to take the Sunshine State brand to the next level.”

About AVIAREPS

AVIAREPS is the global leader in the fields of Airline GSA (General Sales Agent), Tourism and Destination Marketing & Public Relations.  For over 20 years AVIAREPS has continued to be the vehicle of success for organizations seeking the development of international markets and a global presence through efficient outsourcing solutions.  The brand integrity of our clients is fully guaranteed as our specialists act as a fully-fledged employee of the client.  Through their relevant sales, marketing and PR activities the client’s brand engagement is further enhanced, widening our client’s brand awareness and affinity within the market.  AVIAREPS’ strength lies in providing clients with a simplified platform for market development, the globalization of brands, and the ability to change fix costs into variable costs. At the heart of our success ultimately is our performance and ability to generate additional and growing revenues, increased visitor numbers, increased media exposure and value for our clients.  As an organization our average year-on-year growth rate of +18% is testimony to the level of trust and satisfaction experienced by our established and growing clientele.

For more information on VISIT FLORIDA’s marketing efforts in Latin America and other international markets, feel free to contact me at agonzalez@VISITFLORIDA.org.


Alfredo Gonzalez
Vice President, International Sales & Market Development
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VISIT FLORIDA Announces Year 2 of Partnership with Fulham & Jaguars

By on August 16th, 2016 — 5:40pm

Craven Cottage 2I am pleased to share that VISIT FLORIDA has launched year two of our partnership with Fulham Football Club and the Jacksonville Jaguars to promote the Sunshine State in the London market.  With the United Kingdom as one of Florida’s top overseas markets, the opportunity to engage with fans around two passions – travel and football – is vitally important. Read more of this post »


Paul Phipps
Chief Marketing Officer

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Gov. Scott: Florida Hits All-Time Record High for Tourism

By on August 12th, 2016 — 2:44pm

Q2 3During a press conference at the Southwest Florida International Airport in Fort Myers this afternoon, Governor Rick Scott announced that Florida set another record in tourism by welcoming the highest amount of visitors of any six months in the state’s history with 57.4 million visitors.  This record amount of out-of-state and international visitors represents a 4.3 percent increase over the previous year.  In the second quarter of 2016 (April -June), 27.3 million visitors came to the state, an increase of 3.1 percent over the same period in 2015.  The average number of direct travel-related jobs in quarter two of 2016 was also a record high, with 1,255,200 Floridians employed in the tourism industry – up 4.3 percent year over year. Read more of this post »


Will Seccombe
President & CEO

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Florida Tourism Well-Represented at DMAI 2016 Annual Convention

By on August 11th, 2016 — 2:46pm

CDME 3Last week, Florida’s tourism industry participated in the 2016 Destination Marketing Association International (DMAI) Annual Convention in Minneapolis.  As the premier event for destination marketing and management professionals, DMAI’s 2016 Annual Convention featured educational tracks focused on leadership, marketing, sports, convention sales and more, moderated by dynamic thought leaders from inside and outside the industry. Read more of this post »


Will Seccombe
President & CEO

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Florida Attractions Finder Now Includes Agritourism Options

By on July 27th, 2016 — 4:28pm

Ag Finder screenshot 3Today, Commissioner of Agriculture Adam H. Putnam and VISIT FLORIDA announced a joint effort to highlight the state’s growing agritourism industry by adding a new feature to the Florida Attractions Finder.  This video-rich online tool, which allows travelers to identify attractions that best fit their personal preference, has been viewed more than 112,000 since its inception in May. Read more of this post »


Paul Phipps
Chief Marketing Officer

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