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Tracy Vaughan
VISIT FLORIDA Continues Tradition of Success at 46th Annual IPW

By on April 17th, 2014 — 10:17am

VISIT FLORIDA continued its tradition of success at the 46th annual U.S. Travel Association’s International Pow Wow (IPW) held last week in Chicago.  IPW is the travel industry’s premier international marketplace and the largest generator of travel to the United States.  The three-day event welcomed 6,200 delegates from the U.S. and 70 other countries, including 1,400  international and domestic buyers and 500 media.

At IPW, buyers and sellers are able to conduct business through pre-scheduled business appointments that would otherwise be generated only through an exhaustive number of around-the-world trips.  This year’s business negotiations are expected to result in more than $4.7 billion in future U.S. travel.

VISIT FLORIDA brought in our international representatives from China, India, Latin America, Germany & the UK to IPW who had full schedules again this year during the three days of intensive pre-scheduled appointments.  The appointments provided staff an opportunity to discuss what’s new in Florida, as well as register buyers for a chance to win a complimentary registration to Florida Huddle.  Huddle is VISIT FLORIDA’s annual owned and operated appointment trade show that will take place this coming January 14-16 at the Broward County Convention Center in Fort Lauderdale.

In addition to VISIT FLORIDA’s International team having a full schedule of appointments on the trade show floor, our Public Relations team met with more than 50  international and domestic travel writers in the Media Marketplace.  The PR team pitched story angles, destinations throughout the state and introduced Partners to longtime journalist friends from around the globe.  VISIT FLORIDA’s President and CEO Will Seccombe was interviewed by the UK  editor of TravelMole while at IPW on future plans to attract tourists.  Florida was also selected as the state to be highlighted in the IPW Daily final wrap up edition coming out later this month.

As part of IPW, VISIT FLORIDA served as one of five co-sponsors for the Wednesday luncheon.  Taking full advantage of the opportunity to theme our section “Florida’s Playground,” VISIT FLORIDA reached out to our attraction Marketing Partners and offered them an opportunity to display a small toy representing their company as part of the table centerpieces, as well as donate prizes that were featured during the interactive game portion of the luncheon.  Special thanks to our attraction partners who contributed to making the decorations and game time such a huge success – and helped garner a great deal of positive attention for Florida.

International markets are an integral part of VISIT FLORIDA’s marketing efforts, with Florida welcoming nearly 15 million Canadian and overseas visitors in 2013 who spent more than $16 billion.  Given the growth and competitive environment in all international travel, IPW remains an important opportunity for VISIT FLORIDA to reach this increasingly vital visitor market.

The Sunshine State will serve as back-to-back hosts for upcoming IPWs, with next year’s event being held in Orlando, May 30-June 3, and in Miami in 2016.  To learn more about our many international travel trade outreach opportunities, please check out the VISIT FLORIDA Marketing Planner or contact me at tvaughan@VISITFLORIDA.org.


Tracy Vaughan
Director, International Sales & Marketing

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Ashley Abney
VISIT FLORIDA Hosts Two Successful Very Important Planner Events

By on April 16th, 2014 — 2:31pm

Our VISIT FLORIDA Marketing and Events team, with the help of our Partners, recently hosted two VIP (Very Important Planner) events.  The first took place in Minneapolis, which is a top ten air market and top 15 origin market for visitation to Florida.  The other was in Chicago, Florida’s third ranked top designated market area (DMA).  Both events proved to be highly successful, providing industry Partners with one-on-one networking opportunities with large numbers of meeting professionals. Read more of this post »


Ashley Abney
Marketing & Event Planner

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Lily Etemadi
VISIT FLORIDA & Partners Exhibit at Ignite Business Expo

By on April 15th, 2014 — 10:39am

Last week, VISIT FLORIDA exhibited with Universal Orlando Resort and Visit St. Pete/Clearwater at the Ignite Business Expo (iBE) in Toronto.  This appointment trade show attracts meeting professionals from the Greater Toronto Area and northern U.S.  Two key topics during our appointments were securing meeting space for 2016 and learning more about possible incentive components to incorporate into an existing event. Read more of this post »


Lily Etemadi
Marketing & Event Planner

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Whitney McQueen
VISIT FLORIDA Shares the Sunshine with Chicago Travel Trade

By on April 14th, 2014 — 12:43pm

VISIT FLORIDA recently ‘shared the sunshine’ with a large and receptive group of travel agents at our annual Chicago Travel Trade Luncheon.  Illinois is the fourth ranked feeder state for visitors to Florida and the Chicago area is the Sunshine State’s third leading origin Designated Market Area (DMA). Read more of this post »


Whitney McQueen
Marketing & Event Planner

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Susannah Costello
VISIT FLORIDA’s New Spring Campaign Receives Early Praise

By on April 11th, 2014 — 2:11pm

VISIT FLORIDA has just launched our Spring marketing campaign and it’s already receiving praise.  Today in a Skift article, VISIT FLORIDA’s new television spot was named one of the ‘5 Best Travel Ads to Watch This Week.’  The ad was spotlighted because “Visit Florida does a great job of showing parents why Florida is a good choice for families instead of just telling them.” Read more of this post »


Susannah Costello
Vice President, Global Brand

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