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Kate Chunka
VISIT FLORIDA Launches Online Hospitality Training Program

By on July 28th, 2015 — 2:20pm

VISIT FLORIDA, in partnership with the Florida Restaurant & Lodging Association, is proud to announce the launch of our new Online Hospitality Training Program.  After months of development and testing, we are excited to roll the program out to the hospitality and tourism industry.

The training curriculum aims to strengthen and grow guest satisfaction across markets and drive repeat visits. Front-line employees will be instructed in industry-vetted topics designed to increase their knowledge of tourism in Florida and their understanding of visitor diversity.

Two training modules are available for employees: “The Power of One: Creating Memorable Guest Experiences in the Sunshine State” and “Resolving Guest Conflict.” These courses provide instruction on creating positive personal interactions, understanding the diversity of visitors to Florida and differences in communication, Florida tourism product knowledge, and the importance of tourism to Florida’s economy and to individual jobs in this industry.

After successfully completing the training module, individual participants will take a 25-question multiple-choice final exam.  If a score of 80% or greater is achieved, the participant will receive a VISIT FLORIDA certificate of completion.

The hospitality training program is free year-round to VISIT FLORIDA Marketing Partners and engaged members of Official County DMOs.  To view a list of the participating DMOs, please click here.  To learn more about VISIT FLORIDA’s hospitality training program, check out VISITFLORIDA.org/training or email training@VISITFLORIDA.org.


Kate Chunka
Partner Relations & Industry Communication Manager

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Susannah Costello
VISIT FLORIDA Leverages Social Engagement to Build In-State Advocacy

By on July 24th, 2015 — 2:14pm

Susannah Feature PhotoDuring last week’s DMAI Convention in Austin, I had the privilege of speaking to industry professionals about how VISIT FLORIDA leverages our assets.  Chief among them are our 225,000 Florida fans – residents and visitors who love and promote the Florida lifestyle and who we influence through social engagement with the ultimate objective of maintaining a healthy brand ecosystem. Read more of this post »


Susannah Costello
Vice President, Global Brand

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Will Seccombe
Governor Scott Highlights $74 Million in Funding for VISIT FLORIDA

By on July 23rd, 2015 — 4:07pm

Funding AnnouncementI am pleased to share that today Governor Scott joined tourism leaders at the Clearwater Marine Aquarium to highlight the $74 million allocation in the “KEEP FLORIDA WORKING” budget for VISIT FLORIDA.  This funding will allow our Partners in the Florida tourism industry to continue attracting record numbers of tourists to Florida. Last year, Florida welcomed a record 98.9 million visitors, who spent a total of $82 billion while in the Sunshine State. Read more of this post »


Will Seccombe
President & CEO

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Will Seccombe
VISIT FLORIDA and Partners Well Represented at 2015 DMAI Convention

By on July 22nd, 2015 — 3:27pm

Last week, Florida’s tourism industry participated in the 2015 Destination Marketing Association International (DMAI) Convention in Austin, TX.  The Sunshine State was well represented, with 19 individuals or DMO Partners bringing home accolades and designations for their continued success and engagement with DMAI. Read more of this post »


Will Seccombe
President & CEO

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Shari Bailey
VISIT FLORIDA and Recommend Launch Industry Education Program

By on July 16th, 2015 — 1:58pm

Recommend 2VISIT FLORIDA and Recommend have partnered to launch a two-year Official Florida Travel Industry Education Program, a specialist training platform for travel agents to become Florida destination experts.  Through personalized content and compelling images, travel agents get an in-depth look at the state’s tourism offerings and learn about the diverse vacation experiences that Florida has to offer. Read more of this post »


Shari Bailey
Director, International Sales & Market Development

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