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Will Seccombe
VISIT FLORIDA’s 2013-2014 Annual Report Now Available Online

By on October 29th, 2014 — 12:37pm

I am pleased to announce that the 2013-2014 VISIT FLORIDA Annual Report is now available online.   This marks the fifth year we have produced the report in an interactive online format, with the opportunity to download a printable PDF version.  The previous four year’s reports are also available.  We hope making the annual reports available online, with links to more details through archived blog posts and other web content, will allow viewers to move more easily through the wealth of information on VISIT FLORIDA’s efforts to market the Sunshine State and serve as a thought leader for the tourism industry this past fiscal year.

While the annual reports provide a snapshot of the entire fiscal year, VISIT FLORIDA also produces a monthly Florida Tourism Indicators Dashboard.  This document serves as a quick update for key stakeholders on statewide tourism statistics, including visitation numbers, employment figures and Welcome Center traffic.

The Florida tourism industry has much to celebrate.  We have achieved three consecutive years of record visitation and visitor spending, 54 straight months of tourism-related job growth, more than 1.1 million Floridians employed in the industry and are the top vacation destination for domestic and international visitors, families, beach-goers, Baby Boomers, Gen Xers, Millennials and African American leisure travelers.

Much of this success is attributable to the industry’s ability to constantly transform the way we market ourselves to the world.  To this end, VISIT FLORIDA has undergone a massive re-engineering to maximize the impact of our integrated marketing efforts and improve the efficiency of the organization.  We launched a new year-round brand campaign that resulted in record visitation and visitor spending, our redesigned website was named one of the 20 best tourism sites in the world, and our first-of-its-kind Google Maps project and Florida Beach Finder tool have generated more than 25 million views to date.

These transformational efforts have not gone unnoticed by the national tourism industry, with VISIT FLORIDA having received the inaugural Judges Choice award for best overall program by the National Council of State Tourism Directors and being named the 2014 State Tourism Office of the Year by the Southeast Tourism Society.

The entire Florida tourism industry is grateful to Governor Rick Scott and the Florida Legislature for providing VISIT FLORIDA with a significant increase in public funding over the past two years.  This is a clear indication that state leaders recognize the importance of tourism and our industry’s role in strengthening the Florida economy and creating jobs for Floridians.  It is also a strong endorsement of the industry-driven nature of our public/private partnership and our collective success in generating a substantial return on the state’s investment in VISIT FLORIDA’s cooperative marketing programs.

Thank you for your continued support and for all you do to help make Florida the No. 1 travel destination in the world.


Will Seccombe
President & CEO

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Cheryl Hatcher
VISIT FLORIDA & Partners Front and Center at IMEX America 2014

By on October 22nd, 2014 — 2:57pm

VISIT FLORIDA and 14 of our Industry Partners recently participated together in a branded stand at IMEX America 2014, the nation’s worldwide exhibition for meeting, event and incentive travel.  Alongside the VISIT FLORIDA booth, other Florida Partners, including Fort Lauderdale, Orlando, Miami and St. Pete/Clearwater, had branded stands located in the front row of the trade show floor with excellent visual exposure, accessibility and appeal. Read more of this post »


Cheryl Hatcher
Director of Sales, Meetings & Travel Trade

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Will Seccombe
VISIT FLORIDA Honored as 2014 STS State Tourism Office of the Year

By on October 16th, 2014 — 2:49pm

2014 STS Shining Example AwardsI am pleased to announce that VISIT FLORIDA was named the 2014 State Tourism Office of the Year during last night’s Southeast Tourism Society Shining Example Awards banquet.  The awards ceremony, held annually to salute achievements in tourism, was part of the Southeast Tourism Society Fall Forum in Charleston, SC. VISIT FLORIDA’s win marked the second time in the last three years that we received the top honor. Read more of this post »


Will Seccombe
President & CEO

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Ashley Abney
VISIT FLORIDA & Partners Host Successful Nordic Sales Mission

By on October 9th, 2014 — 1:35pm

VISIT FLORIDA’s International Marketing & Events team recently hosted a five-day sales mission to visit with key travel agencies and tour operators in Norway, Denmark and Sweden.  The week-long event, which included several added-value activities, offered a great opportunity for VISIT FLORIDA and five of our Industry Partners to provide updates on what’s new in Florida to a total of nearly 300 Nordic travel trade representatives. Read more of this post »


Ashley Abney
International Sales & Market Development Representative

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Marlene Squires-Swanson
VISIT FLORIDA Partners with JetBlue to Promote West Coast Beaches

By on October 8th, 2014 — 2:53pm

In order to get a jump start on our Fall marketing campaign, VISIT FLORIDA partnered with JetBlue Airlines to create a unique regional co-op program featuring Florida’s West Coast Beaches.  For the last two months, the airlines has been promoting offers from two of Florida’s key markets New York and Boston on JetBlue to St. Petersburg/Clearwater, Bradenton, Sarasota, Ft. Myers, Marco Island, Naples and the Everglades. Read more of this post »


Marlene Squires-Swanson
Director of Global Advertising

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