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2016 Florida Huddle Welcomed Attendees from Across the Globe

By on February 10th, 2016 — 2:49pm

VisitFL_1-28-16-223Florida Huddle 2016, recently held at the Tampa Convention Center, was a resounding success in its third year of being owned and operated by VISIT FLORIDA.  Three high scores for this travel trade show continue to tell the story of Florida Huddle: more buyers, more time for appointments, more Florida travel business transactions.  Hosted by Visit Tampa Bay, the show was sold out, reflecting the tourism industry’s interest in the show.

VisitFL_1-27-16-587The 678 delegates at Florida Huddle 2016 represented 396 companies from around the world.  More than 220 qualified buyers were in attendance to broker deals with Florida’s travel suppliers.  They traveled to the event from across the United States, the United Kingdom, Germany, Canada, India, China, Spain, the Bahamas, Brazil, Honduras, Ireland, Mexico, The Netherlands, Switzerland, South Africa and the United Arab Emirates.

VisitFL_1-27-16-535The bustling trade-show floor exhibited 229 appointment-taking suppliers presenting information about their destinations, products and services.  Florida Huddle business transactions took place over two full days, allowing buyers and suppliers to conduct 14,658 face-to-face meetings.  A 1:1 ratio of appointment-taking buyers and suppliers was maintained to ensure delegates had full, productive appointment schedules.

VisitFL_1-28-16-84On day two, VISIT FLORIDA’s Public Relations team hosted Partners for a Meet & Greet event, placing 33 media from 7 countries with public relations pros from Florida destinations. Thirteen PR partners participated in this opportunity, which designated 90 minutes in a reserved space for one-on-one meetings with the media.  Media and PR representatives resoundingly endorsed the format as a highly effective way to build relationships and supply information leading to destination coverage in editorial media outlets.

IMG_0065In conjunction with Visit Tampa Bay, VISIT FLORIDA also hosted three activity tracks for media so they were able to explore the city while in town for Huddle.  Journalists had the option to visit the manatee viewing center, taste the culinary creations at some of Tampa’s most famous locally-owned restaurants and ride in the front seat of the only driverless car open to the public at the Museum of Science and Industry.

Special thanks to the destination sponsor of Florida Huddle 2016, Visit Tampa Bay, as well as all other sponsors.  Next year, Florida Huddle is being held Jan. 9-12 at Disney’s Contemporary Resort.  For more about Florida Huddle, go to FloridaHuddle.com.


Paul Phipps
Chief Marketing Officer
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VISIT FLORIDA Racing Kicks Off 2016 Season with Podium Finish at Daytona

By on February 5th, 2016 — 4:09pm

RacingThe VISITFLORIDA.com Racing Team kicked off the 2016 season at the 54th annual Rolex 24 at Daytona this past weekend with a podium finish.  This marks year three of VISIT FLORIDA’s partnership with Jim France’s International Speedway Corporation (ISC), the VISITFLORIDA.com Racing Team, the IMSA WeatherTech SportsCar Championship and Mazda USA. Together, these four well-known entities make up the largest motorsports partnership of its kind aimed at aggressively driving tourism to Florida. Read more of this post »


Paul Phipps
Chief Marketing Officer

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VISIT FLORIDA Launches Vignettes on BET in Honor of Black History Month

By on February 2nd, 2016 — 2:59pm

BET LogoIn February, BET viewers will be able to see a a series of short stories produced by VISIT FLORIDA that invite visitors to “come for vacation and discover your roots.”  In collaboration with destination partners in St. Augustine, Pensacola, Orlando, Eatonville, Miami and Overtown, as well as prominent African Americans in the travel and tourism community, four 60-second vignettes will tell the amazing and inspirational stories of Florida’s rich African American heritage and culture. Read more of this post »


Marlene Squires-Swanson
Director of Global Advertising

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Toni Caracciolo and Samantha Padgett Join VISIT FLORIDA Board

By on February 1st, 2016 — 2:50pm

I am proud to announce that Toni Caracciolo and Samantha Padgett were officially confirmed as members of VISIT FLORIDA’s Board of Directors during Friday’s Enterprise Florida board meeting. Having already been approved by the Florida Department of Economic Opportunity, Toni and Samantha will fill seats vacated by two retiring board members. Read more of this post »


Will Seccombe
President & CEO

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VISIT FLORIDA & Partners Go Big at New York Times Travel Trade Show

By on January 29th, 2016 — 11:15am

unnamedVISIT FLORIDA and 14 of our Industry Partners recently participated in the 2016 New York Times Travel Show, the largest and longest-running trade and consumer travel show in North America.  The three-day event featured the Travel Industry Conference, consumer seminars and an interactive exhibition including more than 500 exhibitors from 150 countries.  This year’s attendance of more than 29,000, including 900 domestic and international media, was the highest in nine years and the second most ever, providing VISIT FLORIDA and our Partners with a tremendous platform to share the message about Florida’s unique and diverse destinations to a global travel audience. Read more of this post »


E. Gray Tyndall
Meetings & Travel Trade Representative

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