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VISIT FLORIDA & Partners Reach Meeting Planners at IMEX Frankfurt

By on April 29th, 2016 — 12:48pm

IMEX 2016 1Last week, VISIT FLORIDA and our Industry Partners created a co-branded stand for IMEX Frankfurt, a global marketplace for meeting professionals looking to book and organize worldwide meetings, events and incentive travel programs.  Holding the IMEX show in Frankfurt captures the attention of a global audience.  This year, the event welcomed 3,500 exhibitors, 3,900 hosted buyers, and 4,900 trade visitors from 97 countries.

Ray Bloom, IMEX Group Chairman, said, “There are countless opportunities for everyone to do business, learn or meet here this week.  The thousands of exhibitors, buyers, press and other industry professionals who attend and make the most of these opportunities is a testament to the strength, resilience and vibrancy of our important sector.”

The three-day event is specifically tailored for planners to connect with suppliers during individual and group appointments, while offering continuing education and keynote speakers from various industries.  During the trade show, VISIT FLORIDA and our Partners participated in more than 285 scheduled appointments, reaching planners from Toronto to Beijing.

IMEX 2016 2We would like to thank our participating Partners: Visit St. Petersburg/Clearwater, the Greater Fort Lauderdale CVB, Visit Tampa Bay, the Biltmore Hotel and the Greater Miami CVB, who brought nine of their partners, including the Miami Convention Center, Loews Miami Beach, Advantage Destination & Meeting Services, the Fontainebleau Miami Beach, 1 Hotel South Beach, The Palms Hotel and Spa, South Beach Group Hotels, Faena Hotels and 360 Destination Group.

Special thanks to Visit Tampa Bay, who participated with us at IMEX Frankfurt this year for the first time.  They used the event as a way to showcase the easy connection between Europe and the Tampa area with the newly launched Lufthansa non-stop service from Frankfurt to the Tampa International Airport.

Florida welcomed a record 105 million visitors in 2015, of which 11 percent or 9.2 million came for meetings, conventions, conferences, trade shows and other business travel.  As the success story of hosting meetings and events continues to grow in Florida, so will VISIT FLORIDA’s participation in global meeting planner marketplaces such as IMEX Frankfurt.  For more information about our international Meetings & Conventions programs, please contact me at aabney@VISITFLORIDA.org.


Ashley Abney
International Sales & Market Development Representative
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Florida Tourism Generated $89.1 Billion in Economic Impact in 2015

By on April 28th, 2016 — 11:40am

TW4FL logoWith National Travel & Tourism Week starting this Sunday, it’s the perfect time to remind us all that “Tourism Works for Florida.”  On any given day, there are more people visiting Florida than live in 13 U.S. states and those visitors will, on average, spend $224 million every day. Read more of this post »


Will Seccombe
President & CEO

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VISIT FLORIDA & Partners Reach Key Travel Trade in Dallas and Chicago

By on April 19th, 2016 — 12:47pm

Photo 4Travel trade, including travel agents, tour operators and other buyers and sellers of travel products, is a vital distribution network for Florida’s tourism industry.  Research shows that nearly five percent of domestic visitors to Florida use a travel agent to book accommodations and seven percent use a travel agent to reserve their air transportation.  To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners have recently hosted several educational events for travel agents in Dallas and Chicago. Read more of this post »


Brenda L. Bryant
Marketing & Event Planner

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Florida Tourism Employment Shows Growth for Six Straight Years

By on April 15th, 2016 — 4:28pm

EmploymentWe all know tourism is the state’s No. 1 industry and that every 85 visitors support one Florida job.  With the release of the latest employment data from the Florida Department of Economic Opportunity, here are some new stats you may not know: Read more of this post »


Will Seccombe
President & CEO

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VISIT FLORIDA & Partners Help Celebrate New Air Canada Service

By on April 15th, 2016 — 12:33pm

Air Canada event 5VISIT FLORIDA and six of our Industry Partners gathered last week in snowy Toronto to celebrate the upcoming launch of Air Canada’s new flight from Toronto to Jacksonville.  Beginning May 7, Air Canada will provide non-stop flights from Toronto’s Pearson International Airport to the Jacksonville International Airport.  Delegates from across the region banded together to help make this new service a Read more of this post »


Ashley Abney
International Sales & Market Development Representative

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