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Will Seccombe
Sharing Warm Holiday Wishes from the Team at VISIT FLORIDA

By on December 19th, 2014 — 10:17am

Happy Holidays!  As we wrap up what is likely to be a fourth consecutive record year for the Florida tourism industry, I would especially like to thank those who serve on VISIT FLORIDA’s Board of Directors and our various committees for their passionate leadership.  The strength of our organization and the success of our marketing initiatives are directly correlated to the active and engaged participation of our industry Partners.  Nowhere was that more apparent than earlier this month when nearly 200 industry leaders participated in the VISIT FLORIDA Marketing Retreat to help set the course for 2015 and beyond.

I would also like to ask the Florida tourism industry to join me in thanking the amazing team at VISIT FLORIDA for their exceptional work this year.  I truly believe that their hard work, creativity and innovative spirit sets the bar for destination marketing organizations around the world.

Many thanks for your continued commitment to VISIT FLORIDA and the Florida tourism industry.  Together we will reach that lofty goal of 127 million visitors by 2020 and will clearly establish Florida as the No. 1 travel destination in the world.

Best wishes for a healthy and happy holiday season.


Will Seccombe
President & CEO

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Cheryl Hatcher
33rd Florida Encounter Offers the Perfect ‘Bleisure’ Experience

By on December 18th, 2014 — 2:52pm

Florida Encounter 2014, presented by VISIT FLORIDA, was held Dec. 3-5 at the Bonaventure Resort & Spa in Fort Lauderdale. Now in its’ 33rd year, this Florida Encounter showcased a variety of new or improved features that definitely added to the success, including the addition of “Bleisure” – the combination of business and leisure activities. Read more of this post »


Cheryl Hatcher
Director of Sales, Meetings & Travel Trade

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Heather Collins
VISIT FLORIDA Grant Application Period Opens Earlier This Year

By on December 17th, 2014 — 12:13pm

I am pleased to announce that the 2015-16 VISIT FLORIDA grant application period is now open.  Each year, VISIT FLORIDA administers a total of six grant programs to assist tourism industry businesses with their marketing efforts and in publicizing the tourism advantages of the state to attract in- and out-of-state visitors.  During the 2014-15 fiscal year, VISIT FLORIDA was able to award $550,048 in grants to 128 deserving businesses, an increase of 31 percent and 34 percent respectively over the previous year. Read more of this post »


Heather Collins
Contracts Manager

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Carolyn Jones
VISIT FLORIDA & Partners Coordinate Co-Branded Stand at IBTM World

By on December 16th, 2014 — 10:28am

VISIT FLORIDA and six of our Industry Partners recently coordinated a co-branded Florida stand at IBTM World (formerly EIBTM) in Barcelona, Spain.  The show, which is one of the leading global events for the meetings, incentive, conference, events and business travel industries, consists of one-on-one and group appointments, as well as networking opportunities, with buyers, event planners and others involved in the decision-making process for booking and buying global business travel.  This year’s event attracted more than 15,000 industry professionals and 3,000 global exhibitors. Read more of this post »


Carolyn Jones
Manager, International Sales & Market Development

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Will Seccombe
Brand USA Re-authorized Through 2020

By on December 15th, 2014 — 12:52pm

I am pleased to share that Brand USA has been re-authorized through 2020 as part of the omnibus spending package that was passed by the U.S. House and Senate over the weekend.   This legislative victory follows months of intense lobbying by U.S. Travel and the exceptional leadership of Florida Rep. Gus Bilirakis and Rep. Peter Welch of Vermont who were the bill’s lead sponsors. Read more of this post »


Will Seccombe
President & CEO

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