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Will Seccombe
Bill Waichulis Joins VISIT FLORIDA Board of Directors

By on January 23rd, 2015 — 1:58pm

I am proud to announce that Bill Waichulis was officially confirmed as a member of VISIT FLORIDA’s Board of Directors during yesterday’s Enterprise Florida board meeting.  Having already been approved by the Florida Department of Economic Opportunity, Bill will fill a regional seat representing the eight counties of Charlotte, Collier, DeSoto, Glades, Hardee, Hendry, Highlands, and Lee.

After 15 years with Interstate Hotels and Resorts, Bill joined the Florida Resort Division of Boykin Management Company in 2006.  As Senior Vice President of Operations, he has managed properties throughout Florida.  Bill is passionate about delivering outstanding owner and client satisfaction, encouraging an environment that promotes productivity and innovation, and building strong professional relationships in supporting Florida tourism.

The Region 5 seat Bill now fills for VISIT FLORIDA is one of 16 regional seats appointed in such a manner as to equitably represent all geographic areas of the state.  The additional 15 seats on the 31-member board are comprised of representatives of various key sectors of the Florida tourism industry.  Bill’s term begins immediately and runs through June 30, 2017.

The VISIT FLORIDA Board of Directors is the organization’s private sector governing body who, along with the members of its 11 committees, provide guidance, input and insight into the evolution of VISIT FLORIDA’s marketing programs.  With his strong background in property management and personal knowledge of the areas he will represent, Bill is an excellent addition to our Board and I look forward to working with him to help make Florida the No. 1 travel destination in the world.


Will Seccombe
President & CEO

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Paul Phipps
VISIT FLORIDA and NatGeo Launch New Florida Editorial Hub

By on January 22nd, 2015 — 2:19pm

I am proud to share that today National Geographic launched its new online hub dedicated to the 50 best wild and natural experiences in Florida.  The first 25 experiences — by land — are live today, and another 25 — by sea — are planned for launch in February.  These are transformative travel experiences that are accessible to locals and visitors alike.  The hub is the result of a three-year partnership between National Geographic and VISIT FLORIDA to tell the world about Florida’s great outdoors. Read more of this post »


Paul Phipps
Chief Marketing Officer

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Steven Bonda
Year-Two of VISIT FLORIDA-Owned Florida Huddle Gets Rave Reviews

By on January 20th, 2015 — 4:59pm

Florida Huddle 2015, held Jan. 14-16 in Broward County, was a resounding success in its second year of being owned and operated by VISIT FLORIDA.  Three high scores for this travel trade show continue to tell the story of Florida Huddle: more buyers, more time for appointments, more Florida travel business transactions.  Sponsored by the Greater Fort Lauderdale Convention & Visitors Bureau, the show was sold out, reflecting the tourism industry’s interest in the show. Read more of this post »


Steven Bonda, CMP
Manager - Meetings & Conventions

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Becca Smith
Florida Tourism Day 2015 Registration Now Open

By on January 16th, 2015 — 12:34pm

FTD2This year’s Florida Tourism Day is being held on Wednesday, March 11, 2015 in Tallahassee. Each year the Partnership for Florida’s Tourism hosts this special event to educate the legislature, media and Floridians on the significant role tourism plays in the success of our state’s economy. As the state’s No. 1 industry, it is important to let our lawmakers know just how vital tourism is to the Sunshine State. Read more of this post »


Becca Smith
Executive Operations Representative

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Vicki Allen
VISIT FLORIDA’s 2013-14 Advertising Strategy Results in Significant ROI

By on January 14th, 2015 — 4:25pm

Each year, VISIT FLORIDA contracts with Strategic Marketing and Research, Inc. (SMARInsights) to conduct a survey to determine the return on investment from our domestic marketing efforts.  I am pleased to share that VISIT FLORIDA’s 2013-14 branded advertising and sponsorship efforts generated $300 in traveler spending and $18 in new sales tax revenue for every $1 of sponsorship and media spend.  These results were unveiled during today’s VISIT FLORIDA Marketing Council Steering Committee meeting. Read more of this post »


Vicki Allen
Research Manager

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