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Day One Message from New VISIT FLORIDA President & CEO

By on January 11th, 2017 — 5:16pm

Today, as I begin my new role as President and CEO of VISIT FLORIDA, I wanted to share a message with our industry Partners and other key stakeholders.  First, let me say I am honored that the Board of Directors selected me to serve in this capacity and I enjoyed having the opportunity to interact with many of them as part of yesterday’s board meeting in Orlando.

This morning, as I am getting settled into my new office in Tallahassee, I brought staff together to introduce myself and assure them all that I am ready to get down to the business of marketing the Sunshine State to visitors around the world.  We went around the room with each staff member telling me about their role in the organization and I can tell you first hand that there are a lot of smart, hard-working, devoted and passionate people representing the industry at VISIT FLORIDA.

In the days to come, I will be meeting with each of the staff individually to learn more about what they do and to hear their ideas for moving forward successfully.  I will be personally reviewing all aspects of the day to day operations of this great organization to ensure we are fully accountable to the Governor, the Legislature and the taxpayers of Florida in all our endeavors.

In the weeks and months ahead, I will be traveling the state to meet with our industry Partners to better understand what they need from VISIT FLORIDA.  I will also be walking the halls of the Florida Capitol to speak directly with legislators about the vital role VISIT FLORIDA plays in growing the state’s economy by increasing tourism revenue.

VISIT FLORIDA and the entire Florida tourism industry have a great deal to be proud of with five years of record visitation, visitor spending and tourism-related employment.  I want to work closely with you all to take that unprecedented growth to the next level.  I value the input and expertise of our industry leaders and Partners, and would be happy to hear from you at klawson@visitflorida.org.

I am excited about the future of VISIT FLORIDA and making our state the No. 1 travel destination in the world.


Ken Lawson
President & CEO
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VISIT FLORIDA Board Appoints Ken Lawson as President & CEO

By on January 10th, 2017 — 3:31pm

lawson-headshot_editI am proud to announce the appointment of Ken Lawson as VISIT FLORIDA’s new President and CEO.  The announcement was made following a unanimous vote of the VISIT FLORIDA Board of Directors during a meeting this morning in Orlando.  Lawson, who currently serves as the Secretary of the Florida Department of Business and Professional Regulation (DBPR), will assume his new position with VISIT FLORIDA on January 11. Read more of this post »


William D. Talbert, III, CDME

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VISIT FLORIDA Honors Thom Stork’s Contributions to the Tourism Industry

By on January 3rd, 2017 — 2:59pm

thom-storkToday the Florida tourism industry mourns the passing of one of its greatest leaders.  Thom Stork played a vital role in regional and state tourism development, including serving as part of the team that led to the formation of VISIT FLORIDA.  Thom served as VISIT FLORIDA’s Chairman of the Board of Directors in 2005-2006, was a member of the Florida Council of Tourism Leaders and continued his service as a current member of VISIT FLORIDA’s Audit Committee.   Read more of this post »


Will Seccombe
President & CEO

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VISIT FLORIDA Hosts Informational & Inspirational Florida Encounter 2016

By on December 21st, 2016 — 12:07pm

_mg_0139VISIT FLORIDA recently hosted Florida Encounter 2016 at the Omni Orlando Resort at ChampionsGate in Kissimmee.  As one of VISIT FLORIDA’s signature events, Florida Encounter serves as the premier appointment-based trade show showcasing all the Sunshine State has to offer to meeting, convention and incentive travel professionals. Read more of this post »


Lily Etemadi
Meetings & Travel Trade Manager

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VISIT FLORIDA Hosts Inaugural Digital Innovation Forum: Florida

By on December 5th, 2016 — 4:38pm

digital-innovation-forum-nov-2016-photoLast week, VISIT FLORIDA hosted its inaugural Digital Innovation Forum: Florida in the Orlando area.  The event had over 150 attendees representing diverse roles and businesses within our industry.  The purpose of the Florida version of the Digital Innovation Forum was to provide Florida-specific travel insights in the digital sphere as well as highlight strategic partnership product opportunities. Read more of this post »


Paul Phipps
Chief Marketing Officer

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