Sunshine Matters

As the most dangerous hurricane in 11 years lashed the Sunshine State on October 6th and 7th, VISIT FLORIDA activated a well-rehearsed marketing response that would change the national story and show off Florida as it is post-storm: sunny and ready for visitors.

In short, here’s what has happened: Continue reading »

VISIT FLORIDA has been recognized alongside National Geographic and NASA for its pioneering work with 360-degree video storytelling.  That’s pretty good company.

Six months ago in this space, we reported that the hot topics at the annual Consumer Electronics Show were 360-degree video and virtual reality, or VR. Continue reading »

VISIT FLORIDA recognizes the power and influence of a story well-told.

An outsourced blogger program eight years ago has led to an in-house editorial staff; a statewide network of award-winning journalists producing stories, photography and video virtually every day; and now a program of social media influencers to double, triple, perhaps quadruple our reach and spread. Continue reading »

The winners of the 35th Annual Telly Awards were recently announced and VISIT FLORIDA was honored with three statuettes.  The Everglades in 60 Seconds video won in both the Nature and Wildlife category and the Travel and Tourism category, and Soaring Over the Everglades won in the Travel and Tourism category.  Both videos were produced by freelancers from VISIT FLORIDA’s network of nearly 90 content providers.  Continue reading »

There’s still time to nominate your natural attractions, distinctive wildlife habitats, historic locations and other authentic Florida destinations and experiences for inclusion on National Geographic’s geotourism microsite.  The deadline has been extended to Oct. 15.   Continue reading »