Sunshine Matters

The month of June brought the “This Side vs. That Side Canned Food Drive” to support America’s Second Harvest of the Big Bend back to the halls of VISIT FLORIDA.  This highly anticipated competition – with a nacho fiesta and bragging rights for the year on the line for the winning side – splits the VISIT FLORIDA office in half to see which side can collect the most pounds of non-perishable items for the local food bank. Continue reading »

As residents in many northern cities dig out and set historic snowfall records, meteorologists say more snow is on the way.  Boston alone has been hit with more than 70 inches of snow in the last two weeks.  All of that snow makes a Florida vacation sound even more fantastic than usual. Continue reading »

VISIT FLORIDA staff recently presented a check in the amount of $2,347.50 to the Boys & Girls Clubs of the Big Bend, our 2014 Jeans Day Charity.  For a $2 weekly donation, staff members can wear jeans to work on Fridays.  One dollar funds our Christmas Connection adoptions each December and the other dollar goes to the charity organization chosen annually by the VISIT FLORIDA staff.  These efforts are coordinated by the VISIT FLORIDA Charity Committee, made up of staff volunteers. Continue reading »

The VISIT FLORIDA Promotions Department has partnered with Warner Bros. Pictures and media in key markets to create consumer promotions that send winners to experience behind-the-scenes tours at Florida’s own, Clearwater Marine Aquarium, home of Winter the dolphin, whose rescue and recovery inspired the 2011 hit movie “Dolphin Tale.”  The sequel, “Dolphin Tale 2,” continues the miraculous real-life story of Winter and her pals at the Aquarium. Continue reading »

As I always say, what’s the one thing better than a Florida vacation?  A free Florida vacation.  Participating in VISIT FLORIDA’s promotions programs is an easy way for Florida tourism businesses to promote themselves, not only through the promotion itself, but through the winners who will become new brand ambassadors. Continue reading »