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Sharing Key Takeaways from 2016 Governor’s Conference on Tourism

November 2nd, 2016 — 10:48am

gc-2016-susannah-paulThe 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »


Staci Mellman
Director of Brand
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VISIT FLORIDA Hosts First Florida Tourism Leadership Summit

December 15th, 2015 — 2:53pm

VISIT FLORIDA recently hosted the 2015 Florida Tourism Leadership Summit, an evolution of our annual Marketing Retreat, at the beautiful Omni Amelia Island Plantation Resort.  Our goal for the event was to provide thought leadership that elevates the ability of tourism industry leaders to drive change and better serve Florida visitors. Continue reading »


Staci Mellman
Director of Brand
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VISIT FLORIDA Creates Buzz with ‘Dogs Love Florida’ Campaign

August 26th, 2015 — 10:02am

DLFThis summer, in correlation with our seasonal campaign, VISIT FLORIDA expanded our efforts to include visitors’ beloved dogs.  #DogsLoveFL was a fully integrated campaign designed to create a fresh way to highlight summer travel in Florida, including the creation of social conversations that allowed our Partners to showcase their product. Continue reading »


Staci Mellman
Director of Brand
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VISIT FLORIDA’s #LoveFL Surpasses One Billion Impressions

February 20th, 2015 — 2:59pm

I am proud to announce that VISIT FLORIDA’s #LoveFL now has more than one billion earned impressions.  Since launching just over a year and a half ago, the hashtag has been increasingly embraced by Florida fans.  We know travelers are most influenced by recommendations from friends and family, and the #LoveFL initiative has proven to be a great way to celebrate the Sunshine State and capture that engagement.   Continue reading »


Staci Mellman
Director of Brand
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VISIT FLORIDA Teams with Disney to Promote Share a Little Sunshine

June 24th, 2013 — 1:35pm

VF_SHARE_LOGO_ECShare a Little Sunshine, a VISIT FLORIDA sponsored program to enlist Floridians’ help with promoting travel to the state, has a new partner.  Disney joined VISIT FLORIDA to create a statewide public service announcement (PSA) reminding Florida residents of the endless opportunities for summer fun in Florida, as well as creative ways to invite friends and family to visit the Sunshine State. Continue reading »


Staci Mellman
Director of Brand
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