Sunshine Matters

You can’t plan it and you certainly can’t control it, but sometimes it all comes together – weather, style-setters and action-packed polo creating a thrilling day on and off the field at the International Polo Club in Wellington, Florida. With this backdrop of the U.S. Open Polo Championship Final Match, VISIT FLORIDA and our Partners hosted  a “Chukkers, Champagne and Sunshine” media brunch that few will soon forget. Continue reading »

In addition to the highly-successful travel trade familiarization (FAM) tours VISIT FLORIDA and our local Partners hosted as part of Florida Huddle, our Public Relations team organized a post-Huddle FAM tour of Fort Lauderdale, the Florida Keys & Key West and Miami for a group of international travel media.  Nine journalists from around the globe took full advantage of the opportunity to experience unique Florida activities, such as feeding a shark, taking an airboat ride, visiting an outdoor street art museum and doing a little ghost hunting. Continue reading »

In French, they are called Jeux Equestres Mondiaux FEI Alltech 2014 en Normandie.  The English translation is the World Equestrian Games in Normandy, France.  Non–horse people might just call them the equine Olympics.  The Games occur every four years on a cycle opposite the Summer Olympic Games and feature the top riders competing in two weeks of equestrian showmanship. Continue reading »

Three cities, six journalists and 12 days – how much can be seen and done?  On a VISIT FLORIDA familiarization tour, the answer turned out to be “a lot.”  Chinese media from Beijing and Shanghai were introduced to the Sunshine State by VISIT FLORIDA Industry Partners Visit Orlando, the Beaches of Ft. Myers & Sanibel and the Greater Miami Convention & Visitors Bureau. Continue reading »

Even before the sun rose over the white sand and bright blue beach umbrellas on a picture-perfect day, Dr. Stephen Leatherman was in place, mic on and list in hand.  Leatherman, better known as Dr. Beach, was announcing his annual “Top 10 Best Beaches in America” to kick off the summer vacation season. Continue reading »