Sunshine Matters

Last month, VISIT FLORIDA’s Public Relations team conducted a cross-Canada media tour to hold one-on-one appointments with Canadian media. International visitors are critical to Florida’s tourism revenue. On average, they stay longer and spend 1.9 times more per person than domestic visitors, making them an essential component in delivering high yield. Canada is Florida’s number one international market, welcoming 3.2 million visitors in 2016. Continue reading »

Today, VISIT FLORIDA announced a new initiative to showcase Florida Main Street communities. In partnership with the Florida Restaurant and Lodging Association (FRLA) and the Department of State’s Florida Main Street Program, VISIT FLORIDA has begun including these historic Florida communities on the Florida Attractions Finder – a popular online tool where visitors can personalize their Florida experience. Continue reading »

VISIT FLORIDA and Natural North Florida have teamed up to promote the unique nature-based qualities of the North Central Florida region. Through a partnership that began in January and just concluded this week, Natural North Florida representatives were able to help create awareness for the area’s unique boating, camping and adventure vacation spots through participation in seven domestic and international consumer trade shows. Continue reading »

Through a partnership between National Geographic and VISIT FLORIDA, a new online hub dedicated to the 50 best wild and natural experiences in Florida has already garnered nearly 20 million impressions.  This custom editorial and marketing program supports VISIT FLORIDA’s publishing and storytelling initiative and beautifully communicates the state’s incredible array of outdoor attractions. Continue reading »