Sunshine Matters

Last week, VISIT FLORIDA attended World Travel Market London 2016 (WTM), the leading global event for the travel industry. Now in its 37th year, WTM has long been a must-attend business-to-business event presenting a diverse range of destinations and industry sectors to the U.K. and other international travel professionals.  This year, the show attracted 51,500 senior travel industry professionals, government ministers and international press who conducted more than 865,000 on-stand appointments that lead to over £2.5 billion in industry deals being negotiated and signed. Continue reading »

I am pleased to share that VISIT FLORIDA has selected AVIAREPS as its new agency for in-market destination representation focusing on travel trade in Latin America.  This partnership with AVIAREPS, who will coordinate and plan trade activities for VISIT FLORIDA in Mexico, Brazil and surrounding areas, runs through June 30, 2017. Continue reading »

VISIT FLORIDA recently participated in U.S. Travel Association’s 48th Annual IPW held in New Orleans.  This event, which is the largest single generator of travel to the U.S., brings travel professionals from every corner of the country—including representatives of hotels, destinations, attractions, museums, amusement parks and other travel businesses—together with the world’s top international tour operators and wholesalers that send travelers to the U.S. Continue reading »

VISIT FLORIDA is introducing a brand new signature event, Florida Huddle Mexico.  The inaugural event will be held at the Camino Real Polanco in Mexico City on October 9-11, 2016.  Florida Huddle Mexico will be a contracting cornerstone for Mexico-based tour operators and wholesalers.  Every region of Florida will be there, under one roof, with destinations, attractions and properties prepared to network and conduct business. Continue reading »

VISIT FLORIDA’s newly released preliminary international visitor numbers show that Florida welcomed 15.2 million international visitors from 190 countries who spent more than $15.8 billion in the Sunshine State in 2015.  Canada continues to be the top international country for travel to Florida, with more than 3.9 million visitors spending $4.1 billion.  The U.K. ranked second overall and first among overseas visitors to Florida, with 1.7 million visitors.  Brazil, Argentina and Colombia round out the top five international countries for visitation to Florida. Continue reading »