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Gov. Scott Helps VISIT FLORIDA & Partners Launch Canada Campaign

November 10th, 2017 — 12:32pm

A55I5749Last week, VISIT FLORIDA launched its Canada Takeover winter marketing campaign to attract Canadian visitors to Florida. The campaign kicked off with “Florida Day” in Toronto that saw Governor Rick Scott and Consul General of Canada Susan Harper, along with five of VISIT FLORIDA’s Industry Partners, host consumer-engagement activations, a media reception and a press conference. Continue reading »


Summer Gonzalez
Marketing Campaign Manager
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VISIT FLORIDA Encourages Canadians to “Flock to Florida” This Winter

November 3rd, 2016 — 1:44pm

30332204321_6e3a32e767_b-1VISIT FLORIDA’s Public Relations team recently hosted a series of media receptions in Toronto and Montreal to share the latest Florida destination information with travel writers and other influencers.  Hosting media receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Continue reading »


Summer Gonzalez
Marketing Campaign Manager

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VISIT FLORIDA Hosts “Bottomless Sunshine” Media Mixer at US Open

September 23rd, 2016 — 1:13pm

img_4025VISIT FLORIDA recently hosted a media mixer at the US Open Tennis Championships in New York to promote the Sunshine State.  Hosting media mixers and receptions in key target markets allows VISIT FLORIDA and our Partners the opportunity to meet, network with and pitch to a targeted group of media at one time.  This face-to-face interaction allows us to build relationships with the media and garner more coverage of Florida. Continue reading »


Summer Gonzalez
Marketing Campaign Manager

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VISIT FLORIDA Hosts Familiarization Tour for Top-Tier Travel Bloggers

July 15th, 2016 — 2:30pm

IMG_2742VISIT FLORIDA recently hosted a group media familiarization (FAM) tour for four top-tier travel bloggers targeting domestic (U.S) consumers.  Hosting influential media on FAMS allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State.  Each year, the majority of Florida’s visitors come from the United States – 91.2 million in 2015.  With a loaded nine-day itinerary and 13 hour days, VISIT FLORIDA and our Partners set out to ensure the media learned about all of the great experiences Florida has to offer. Continue reading »


Summer Gonzalez
Marketing Campaign Manager

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VISIT FLORIDA Hosts Canadian Influencers to Produce Florida Coverage

July 8th, 2016 — 10:29am

Canadian Influencer Campaign Blog PhotoThroughout May and June, VISIT FLORIDA hosted 11 individual press trips as part of our Canadian Influencer Campaign.  Ranked as Florida’s top country for international visitation and spending, Canada brought 3.8 million visitors to the state in 2015 who spent $4.1 billion.  Hosting influential media on individual press trips allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State. Continue reading »


Summer Gonzalez
Marketing Campaign Manager

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