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VISIT FLORIDA Begins Phase Two of Post-Irma Marketing

October 12th, 2017 — 10:50am

Post-Irma Phase Two AdToday, VISIT FLORIDA announced the start of phase two of our Post-Irma marketing efforts to ensure visitors see for themselves that the state’s destinations are open for business following Hurricane Irma. The second phase will consist of TV broadcast, print, transit and digital billboard ads that will be seen in Florida’s top domestic feeder markets of Atlanta, Boston, Chicago, Dallas, New York, Philadelphia and Washington, D.C. This effort comes on the heels of a successful phase one of the campaign, in which over 4.9 million people viewed VISIT FLORIDA’s Facebook Live videos. The total spend of phases one and two to market the state is $5 million. Continue reading »


Ken Lawson
President & CEO
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VISIT FLORIDA Launches Aggressive Marketing Plan Following Hurricane Irma

September 19th, 2017 — 5:19pm

Today, at the direction of Governor Rick Scott, VISIT FLORIDA announced an aggressive new marketing campaign to highlight the Sunshine State following Hurricane Irma. The multi-phased campaign will be paid for with existing VISIT FLORIDA funding and include digital, social, broadcast and traditional components in both domestic and international markets. It will begin this week and run for approximately one month leading up to the beginning of VISIT FLORIDA’s traditional winter campaign. The Keys will be a major focus of this marketing plan once our partners there have indicated they are ready to welcome visitors back. Continue reading »


Ken Lawson
President & CEO

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Gov. Scott: Florida Sets All-Time Tourism Record in First Half of 2017

August 15th, 2017 — 12:46pm

Q2 (5)I am proud to share that during a press conference at The Florida Aquarium in Tampa this morning, Governor Rick Scott announced that Florida set another record by welcoming the highest number of visitors of any six months in the state’s history with 60.7 million visitors, according to VISIT FLORIDA. This represents a 4.1 percent increase over the same period in 2016, and includes 53.2 million domestic visitors, 5.3 million overseas visitors and 2.2 million Canadian visitors. Continue reading »


Ken Lawson
President & CEO

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VISIT FLORIDA Announces New Marketing Programs

August 10th, 2017 — 11:00am

2017-18 Co-op logoI am excited to formally announce VISIT FLORIDA’s first round of cooperative marketing programs for our partners today. As you know, our co-op marketing programs are designed to allow any partner to buy into a larger VISIT FLORIDA marketing campaign and promote their specific destination. Simply put, these programs allow a business of any size to reach a larger audience. Continue reading »


Ken Lawson
President & CEO

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Florida Outpacing the Nation in Hotel Numbers

August 4th, 2017 — 5:03pm

I’m pleased to announce that in July, Florida’s hotel occupancy rate and rooms sold, both indicators of visitation numbers, outpaced the entire United States. Florida’s rooms sold are up 3.3 percent over last year, far outpacing the national average of 1.2 percent. Florida’s occupancy rate for July was up 1.2 percent, while the U.S. average declined by .5 percent. Continue reading »


Ken Lawson
President & CEO

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