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VISIT FLORIDA Now Accepting 2017-2018 Committee Applications

February 23rd, 2017 — 1:34pm

VISIT FLORIDA_logo_307VISIT FLORIDA’s greatest strength has been, and will always be, the input and guidance we receive from the members of the Florida tourism industry.  Now more than ever, it is vital that VISIT FLORIDA’s marketing efforts are strengthened by the direct involvement of volunteer leaders representing our industry.

The way we market the Sunshine State to the world has transformed over the last several years and will continue to evolve exponentially in the years to come.  VISIT FLORIDA creates marketing programs and opportunities that provide value for our industry partners, but we cannot continue to do so without their strategic direction.

We invite our valued members of the Florida tourism industry to join their peers in service on one of VISIT FLORIDA’s committees for 2017-2018.

Apply for a 2017-2018 VISIT FLORIDA committee here.

Committee appointments are made annually by the incoming Chairman of the Board and run from July 1 through June 30, in conjunction with our fiscal year.  The application deadline is April 7.  Please contact Sally Davis at (850) 205-3854 or sdavis@VISITFLORIDA.org with any questions.

As we work together to make Florida the No. 1 travel destination in the world, please know how much I appreciate the commitment and continued support of VISIT FLORIDA and the statewide tourism industry by each and every one of our Partners around the state.


Ken Lawson
President & CEO
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Gov. Scott Announces Florida Set Another Tourism Record in 2016

February 16th, 2017 — 12:38pm

Q4 pic 4During a press conference at the Brevard Zoo this morning, Governor Rick Scott announced that Florida set another record in tourism by welcoming the highest number of visitors in the state’s history with 112.8 million in 2016.  This is the sixth consecutive record year for visitation to Florida, exceeding the previous high of 106.6 million in 2015 by 5.9 percent.  Tourism jobs also hit a record high in 2016 of 1.4 million jobs, exceeding the previous record in 2015. Continue reading »


Ken Lawson
President & CEO

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Thank You for Your Support

February 8th, 2017 — 5:57pm

Today marks four weeks on the job as President and CEO of VISIT FLORIDA, and I want to thank the industry for your support.  Let me tell you what’s been happening.

Today, industry representatives from hotels, restaurants, attractions and every other type of tourism business across the state came to Tallahassee to speak up for VISIT FLORIDA.  You showed up to help and your voice was heard.

While the bill to eliminate public funding for VISIT FLORIDA may have passed out of the House Careers and Competition Subcommittee this afternoon, I could not be prouder of the way the industry has rallied to make a difference. Continue reading »


Ken Lawson
President & CEO

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Gov. Scott Recommends $76 Million for VISIT FLORIDA in 2017-2018 Budget

January 31st, 2017 — 2:58pm

Fighting for Florida's Future budget logoToday, Governor Rick Scott released his 2017-2018 “Fighting for Florida’s Future” budget.  I am pleased to share that the Governor recommended a $76 million investment in VISIT FLORIDA.  Through this budget allocation, VISIT FLORIDA and our local tourism marketing partners will continue to promote the state’s diverse destinations to visitors across the globe, creating jobs and generating vital state and local tax revenue that benefit all Floridians. Continue reading »


Ken Lawson
President & CEO

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Week Two Message from VISIT FLORIDA President & CEO

January 25th, 2017 — 2:37pm

Today marks two weeks on the job as President and CEO of VISIT FLORIDA and I wanted to take this opportunity to share an update on our efforts to date. Continue reading »


Ken Lawson
President & CEO

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