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Promoting Florida’s Incredible Attractions on #TravelTuesday

July 25th, 2017 — 11:15am

Attractions FinderFlorida’s diverse attractions of all sizes are so vital to the overall success of tourism in our state.  According to a 2013 Oxford Economics study, Florida ranked first in the nation with our attractions generating nearly $48 billion and supporting nearly 490,000 jobs.  The same study showed that the tax impacts of attractions in Florida approached $5 billion in federal taxes and $4 billion in state and local taxes.

As I travel the state in the coming weeks and months, I’ll be meeting with small, medium and large attractions to discuss the impact they have on the tourism industry and the role VISIT FLORIDA plays in helping promote them to visitors around the world.  A new way we’ll be spreading the word about the Sunshine State’s incredible offerings is by highlighting one Florida attraction each week as part of our popular #TravelTuesday campaign.  If you have a great attraction we should add to the list, send an email to Partner@VISITFLORIDA.org.

Beginning today, be sure to check out our #TravelTuesday featured attraction on our social media channels via @VISITFLORIDA.


Ken Lawson
President & CEO
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Florida’s Tourism Industry Honors Ney Landrum’s Contributions to Our State

July 18th, 2017 — 10:52am

NeyToday the Florida tourism industry mourns the passing of the father of our modern Florida State Park Service. Ney C. Landrum was responsible for the exponential growth of the service through the acquisition of many parks that now attract more than 20 million visitors a year to the state. During his 20-year tenure as Director of the Department of Natural Resources’ Division of Recreation and Parks, Ney exhibited great leadership by expanding our small state park system into one of the largest in the country.

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Ken Lawson
President & CEO

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Thank You for Helping VISIT FLORIDA Achieve Full Funding

June 14th, 2017 — 12:00pm

MiamiAs you may have seen, Governor Scott traveled the state yesterday celebrating VISIT FLORIDA receiving full funding and thanking the tourism industry for their hard work and hospitality in welcoming more than 112 million visitors last year. This victory would not have been possible without the help of the Governor, the Legislature and all of our Industry Partners. Continue reading »


Ken Lawson
President & CEO

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Gov. Scott: First Quarter of 2017 Sets Florida Visitation Record

May 15th, 2017 — 2:08pm

Q1 2017 Visitor Numbers Press Conference photoI am proud to share that during a press conference at Jungle Island in Miami this morning, Governor Rick Scott announced that Florida set another record by welcoming 31.1 million visitors in the first quarter of 2017, the highest quarterly number ever. This represents a 2.5 percent increase over the same period in 2016. Even though Florida’s tourism industry is booming, the Florida Legislature cut VISIT FLORIDA’s budget by 67 percent for the upcoming fiscal year, putting Florida’s incredible growth and the many families and businesses that rely on the tourism industry at risk. Continue reading »


Ken Lawson
President & CEO

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VISIT FLORIDA Honors Arthur Hertz’s Contributions to the Tourism Industry

May 5th, 2017 — 1:36pm

arthurhertzToday the Florida tourism industry mourns the passing of one of its greatest leaders.  Arthur Hertz was a pioneer in local and state tourism development, including serving as Vice Chairman of the Florida Commission on Tourism and was part of the team that led to the formation of VISIT FLORIDA.  Arthur served as VISIT FLORIDA’s Chairman of the Board of Directors in 1998-1999, was inducted into the Florida Tourism Hall of Fame in 2004 and continued his service as a member of the Florida Council of Tourism Leaders.   Continue reading »


Ken Lawson
President & CEO

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