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VISIT FLORIDA Still Fighting for Full Funding

April 5th, 2017 — 2:59pm

Our fight in Tallahassee to fully fund VISIT FLORIDA continues.  We still need our Industry Partners to help us in this important endeavor.  Recently, the Florida Senate included Governor Scott’s full $76 million for VISIT FLORIDA in their budget.  The Florida House, however, has cut our organization’s funding by 67 percent to $25 million, an amount that would cost tens of thousands of jobs.  Please contact your local legislators to respectfully tell them why fully funding VISIT FLORIDA is critical to 1.4 million jobs in our state. Continue reading »


Ken Lawson
President & CEO
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Tallahassee Area Yellow Cab Shows Support for VISIT FLORIDA

March 21st, 2017 — 12:55pm

FullSizeRTo show support for a fully funded VISIT FLORIDA, Tallahassee area Yellow Cab has equipped 30 taxi cabs with toppers to share the message to Tallahassee residents that “Tourism Works for Florida.”  The company placed the advertisements to promote the 1.4 million jobs created by the tourism industry in Florida.  The toppers, which are being provided by Yellow Cab at no cost to VISIT FLORIDA, will remain on the taxi cabs throughout the 2017 Legislative session. Last year, Florida welcomed a record 112.8 million visitors.  To learn more, go to www.tourismworksforflorida.org.


Ken Lawson
President & CEO

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Importance of Our Industry on Full Display at Florida Tourism Day 2017

March 15th, 2017 — 1:01pm

Fight for Florida Jobs Rally at Florida Tourism Day 2017Yesterday, VISIT FLORIDA and nine other statewide organizations hosted the industry’s annual Florida Tourism Day at the Capitol. This year, there is no doubt that because of the participation of more than 600 of our Industry Partners from 44 counties, Tourism Day was a complete success.  The strength and importance of our industry was on full display for lawmakers in the Capitol.  Without the support of the job creators in our tourism industry, we would be fighting an uphill battle on our own. Continue reading »


Ken Lawson
President & CEO

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VISIT FLORIDA Now Accepting 2017-2018 Committee Applications

February 23rd, 2017 — 1:34pm

VISIT FLORIDA_logo_307VISIT FLORIDA’s greatest strength has been, and will always be, the input and guidance we receive from the members of the Florida tourism industry.  Now more than ever, it is vital that VISIT FLORIDA’s marketing efforts are strengthened by the direct involvement of volunteer leaders representing our industry. Continue reading »


Ken Lawson
President & CEO

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Gov. Scott Announces Florida Set Another Tourism Record in 2016

February 16th, 2017 — 12:38pm

Q4 pic 4During a press conference at the Brevard Zoo this morning, Governor Rick Scott announced that Florida set another record in tourism by welcoming the highest number of visitors in the state’s history with 112.8 million in 2016.  This is the sixth consecutive record year for visitation to Florida, exceeding the previous high of 106.6 million in 2015 by 5.9 percent.  Tourism jobs also hit a record high in 2016 of 1.4 million jobs, exceeding the previous record in 2015. Continue reading »


Ken Lawson
President & CEO

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