Sunshine Matters

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing strategy for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

As the sunshine state’s official tourism marketing corporation, VISIT FLORIDA is committed to establishing Florida as the No. 1 travel destination in the world.  In order to reach this goal, we conduct extensive research on the visitors to our state, and publish them yearly in our Florida Visitor Study.  The study pulls together the most recent visitor trend data which we use to develop our marketing strategy for the year.  It can also serve as an invaluable tool to our Partners and friends seeking detailed information to assist with their own marketing efforts. Continue reading »

Each year, VISIT FLORIDA contracts with Strategic Marketing and Research, Inc. (SMARInsights) to conduct a survey to determine the return on investment from our domestic marketing efforts.  I am pleased to share that VISIT FLORIDA’s 2013-14 branded advertising and sponsorship efforts generated $300 in traveler spending and $18 in new sales tax revenue for every $1 of sponsorship and media spend.  These results were unveiled during today’s VISIT FLORIDA Marketing Council Steering Committee meeting. Continue reading »

I am pleased to announce that VISIT FLORIDA’s efforts to market the Sunshine State to visitors around the globe in 2013 had a significant influence on their travel planning decisions.  Results just in from the annual Return on Investment Influencer Study show that, of the surveyed respondents who had been to Florida in the past year, 38 percent were significantly influenced in their decision to visit the state by one or more VISIT FLORIDA marketing initiatives. Continue reading »

Each year, VISIT FLORIDA conducts a survey to determine the return on investment from our domestic advertising campaign.  I am pleased to share that VISIT FLORIDA’s Spring 2013 “Must Be the Sunshine” advertising efforts generated $390 in traveler spending and $23 in new sales tax revenue for every $1 of advertising spend.  These results were unveiled during today’s Advertising & Internet Committee meeting at the annual VISIT FLORIDA Marketing Retreat. Continue reading »