Sunshine Matters

Meetings mean business.  It’s a simple concept, but packs a powerful punch.  According to the U.S. Travel Association, U.S. business travel is responsible for $246 billion in spending and 2.3 million American jobs; $100 billion of this spending and nearly 1 million American jobs are linked directly to meetings and events.  For the past 28 years, we have recognized the importance of the meetings and conventions industry by hosting Florida Encounter, an annual tradeshow designed specifically to bring meetings business to Florida. Continue reading »

After extensive feedback from our Partners and other stakeholders, VISIT FLORIDA has developed a revamped co-operative marketing program focused on helping our Partners better promote their businesses and take advantage of cost saving opportunities.  The latest feature we have implemented is a Marketing Planner designed to be the hub source for our Partners to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education opportunities.

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