Sunshine Matters

It was my distinct priviledge, during the 43rd Annual Florida Governor’s Conference on Tourism, to announce the 2010 Florida Tourism Hall of Fame inductee and the winners of the 2010 Flagler Awards.  Annually, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards.  Continue reading »

As part of the 43rd Annual Florida Governor’s Conference on Tourism, being held September 26-28 at the Omni Orlando Resort at ChampionsGate, VISIT FLORIDA announced today the launch of several new features to the VISITFLORIDA.com website and a statewide special event being organized to show the world that Florida’s beaches are as beautiful as ever. Continue reading »

In January, VISIT FLORIDA announced the launch of our new spring 2010 “Your Florida Side” marketing campaign, which ran through early May.  VISIT FLORIDA contracted with Strategic Marketing & Research, Inc. to conduct research quantifying the “Your Florida Side” campaign’s return on investment by assessing the level of incremental travel that it generated.  Continue reading »

The Marketing Planner VISIT FLORIDA debuted nearly one year ago as part of our revamped co-operative marketing program has proven to be a vital tool for the Florida tourism industry to promote their businesses and take full advantage of all available cost saving opportunities.   The Planner serves as a resource for the industry to participate in VISIT FLORIDA officially-sanctioned co-op programs, including advertising, sales, public relations, promotions, welcome centers and industry education. Continue reading »