Sunshine Matters

Today, in a joint press release, VISIT FLORIDA and The Florida Lottery announced the launch of four new MONOPOLY^™ Scratch-Off games that will begin July 5.  Through our partnership with the Lottery, VISIT FLORIDA is offering players a unique opportunity to discover a few of the state’s four-star resorts.  During the game’s second chance promotion, players will have the opportunity to win one of 12 Florida vacation getaway packages provided by VISIT FLORIDA Partners. Continue reading »

As part of our ongoing efforts to establish Florida as the No. 1 travel destination in the world, VISIT FLORIDA has begun a review of our advertising and digital service business providers to make certain we are working with the very best agencies in their respective areas of expertise. Continue reading »

The 2011 Florida Encounter will be held in Daytona Beach, Florida at the Hilton Daytona Beach Oceanfront Resort and the Ocean Center from November 13 – 15.  Registration will open on June 8 and July 6 for suppliers and planners, respectively, wanting to participate in this important event. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »

Jill Martin and Will Seccombe on the set of the SMT held on St. Pete Beach

Memorial Day weekend traditionally kicks off the summer vacation season around the country.  In advance of the holiday weekend and as part of our broader summer marketing campaign, VISIT FLORIDA hosted a satellite media tour (SMT)  on St. Pete Beach last week to bring the message of sun, fun and the diversity of the Sunshine State’s unique destinations to family vacationers planning their summer travel. Continue reading »