Sunshine Matters

Recently, the U.S. Travel Association shared the results of a new report measuring the impact and value of travel jobs.  Fast Forward: Travel Creates Opportunities and Launches Careers details our industry’s benefit to the American workforce using analysis of more than three decades of employment data collected by the U.S. Bureau of Labor Statistics. Continue reading »

VISIT FLORIDA recently partnered with EagleRider, the world’s largest motorcycle rental and tour company, to host media who write for motorcycle enthusiast and adventure traveler publications in six international markets.  The journalists traveled from Germany, Brazil, Ireland, Canada, Sweden and the U.K., along with two U.S. media from California and Tampa.  As an avid rider, I was thrilled to escort the media as they participated in activities EagleRider and our Industry Partners throughout Central and South Florida had planned for them. Continue reading »

VISIT FLORIDA recently brought together our international directors, who represent us in China, Germany, India, the U.K. and Latin America, and the creative director from our lead agency of record SapientNitro for the first ever VISIT FLORIDA Brand Camp.  The idea behind Brand Camp was simple: create an opportunity for open dialogue between our in-country experts and the creative mind behind the new VISIT FLORIDA campaign, launching next year, to discuss where and how this campaign translates in targeted overseas markets. Continue reading »

VISIT FLORIDA is constantly working to position Florida as a premier travel destination by showcasing all the state has to offer to the highest possible number of potential visitors.  One new way the VISIT FLORIDA Marketing & Events team has endeavored to accomplish this is by creating more opportunities for our industry to participate in trade events in core cities such as Atlanta, Chicago, Boston and Philadelphia. Continue reading »

VISIT FLORIDA’s unique public-private partnership model is successful because of the industry’s active involvement in the development and implementation of all our marketing efforts. This week, 177 Florida tourism industry leaders met at the annual VISIT FLORIDA Marketing Retreat to help create “The Road Ahead” for our 2013-2014 Marketing Plan.  The two-day event included participation from members of VISIT FLORIDA’s Board of Directors and Marketing Committees, as well as key staff and agency partners. Continue reading »