Sunshine Matters

In support of the state’s No. 1 industry, Governor Scott met last week with a contingent of international airline executives and tour operators to discuss ways to increase airlift to Florida.  VISIT FLORIDA coordinated the event, which brought together key executives from Aer Lingus, British Airways, Copa Airlines, Etihad, Iceland Air, iTravel2000, Monarch Travel, Qatar Airways, Sunwing Travel and Tour America. Continue reading »

Picture your natural attraction, your distinctive wildlife habitat, your historic location – in other words, your authentic Florida destination – in a print guide, an interactive website and a digital app developed and promoted with National Geographic.

Picture yourself also serving on a regional geotourism council that will assist in the oversight of this important initiative. More on that in a minute. Continue reading »

Share a Little Sunshine, a VISIT FLORIDA sponsored program to enlist Floridians’ help with promoting travel to the state, has a new partner.  Disney joined VISIT FLORIDA to create a statewide public service announcement (PSA) reminding Florida residents of the endless opportunities for summer fun in Florida, as well as creative ways to invite friends and family to visit the Sunshine State. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »

The first Florida Huddle coordinated by VISIT FLORIDA will be held January 14-16, 2014 at the Palm Beach County Convention Center. Today marks the opening of Supplier Registration, with Buyer and Media registration opening on July 17. Continue reading »