Sunshine Matters

In conjunction with the 46th Annual Florida Governor’s Conference on Tourism, fifteen tourism industry professionals teamed up to participate in a corporate social responsibility (CSR)  activity.  The event, sponsored by Successful Meetings and Meetings & Conventions Magazine, took place at Give Kids the World Village in Kissimmee, Florida. Continue reading »

VISIT FLORIDA applied for and has recently received a $500,000 grant from BP’s Gulf Seafood and Tourism Promotional Fund.  In keeping with the application, the grant funding was provided specifically to assist with expenses related to VISIT FLORIDA’s Google Street View Trekker project.  The BP grant funding will help cover expenses related to the project, including the cost for the trekkers to travel the state, production of the captured images and promotion of the final product on Google Maps. Continue reading »

During the 46^th Annual Florida Governor’s Conference on Tourism, being held this week at the Loews Royal Pacific Resort at Universal Orlando, VISIT FLORIDA announced the 2013 Florida Tourism Hall of Fame inductees, as well as the winners of the Flagler and Iris Larson Awards.  Annually, leaders in Florida tourism are chosen by a selection committee to receive these prestigious honors and awards. Continue reading »

I am proud to share that today VISIT FLORIDA announced the launch of a major fall brand campaign focused on targeting young and mature child-free travelers.  The announcement was made during a presentation at our 46th Annual Florida Governor’s Conference on Tourism.  While fall has historically been slightly softer in terms of visitation, individual visitor spending for that period is the highest – with an average of $133 per person per day.  Research indicates that if just 20 percent of the state’s visitors were to stay one more day, Florida’s economy would benefit from a nearly $2 billion spending increase. Continue reading »