Sunshine Matters

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »

Last week, VISIT FLORIDA and the Greater Miami Convention & Visitors Bureau co-branded  a booth for 16 of our Industry Partners to participate in IMEX Frankfurt 2014 as part of our continuing effort to promote the Sunshine State to meeting and incentive travel around the globe.  To accommodate this large group of Partners, VISIT FLORIDA designed a new stand layout for the trade show floor that provided spotlighted coverage for each of the destinations, properties and service companies in attendance. Continue reading »

This month, Florida joined the rest of the nation in celebrating the importance of tourism during the annual National Travel & Tourism Week (NTTW).  Held in May each year since 1984, tourism entities across America hold rallies, awards luncheons and other activities to help spotlight the power of travel. Continue reading »

In case you missed it, a wonderful article by Tim Mullaney in today’s issue of The New York Times entitled “A Bet on Florida Pays Off” showcases the momentum of Florida’s tourism industry and the vital role it plays in the continued growth of the state’s economy.  To read the full article, click here. Continue reading »

With the start of the 2014 Hurricane Season coming up June 1, I wanted to share the resources and action steps VISIT FLORIDA has developed to ensure Florida’s visitors have access to consistent, real-time, statewide information.  It is our hope that these efforts will allow our visitors to make the most informed travel planning decisions possible in preparation for a potential weather threat that might impact the state. Continue reading »