Sunshine Matters

VISIT FLORIDA and the Florida tourism industry made a big splash at the recent Collaborate Marketplace 2014, held in Portland.  With more than 90 Florida tourism partners present at the event, corporate meeting planners from all across the U.S. are definitely aware that Florida is serious about hosting their next meetings, conventions and incentive travel functions here in the Sunshine State. Continue reading »

With the official start of summer last weekend, VISIT FLORIDA’s “Say Yes to Florida” campaign is in full swing.  As part of these efforts, we recently unveiled a host of innovative online tools that aid our target audience of millennials and young families in enjoying the Sunshine State’s fun, playful destinations. Continue reading »

VISIT FLORIDA and a host of our Industry Partners recently completed several successful travel trade events in key Latin American markets, including Argentina, Brazil, Chile, Mexico and Uruguay.  Some current stats point out the importance of these growth countries to VISIT FLORIDA’s overall marketing strategy – Brazil ranks second only to Canada in international visitation and visitor spending in Florida; Argentina ranks fourth with a 17 percent increase in visitation to Florida; Mexico ranks sixth with a 7 percent increase in visitation and Chile has become the first Latin American country approved for the visa waiver program. Continue reading »

Even before the sun rose over the white sand and bright blue beach umbrellas on a picture-perfect day, Dr. Stephen Leatherman was in place, mic on and list in hand.  Leatherman, better known as Dr. Beach, was announcing his annual “Top 10 Best Beaches in America” to kick off the summer vacation season. Continue reading »

Last week, VISIT FLORIDA and six industry Partners spent an evening sharing the sunshine with 80 Toronto media and industry guests. Representatives from Travel Massive, Canada’s travel blogger community, and the Travel Media Association of Canada, comprised of the country’s leading travel experts, were present. Continue reading »