Sunshine Matters

VISIT FLORIDA, in partnership with the Florida Restaurant & Lodging Association, is proud to announce the launch of our new Online Hospitality Training Program.  After months of development and testing, we are excited to roll the program out to the hospitality and tourism industry. Continue reading »

During last week’s DMAI Convention in Austin, I had the privilege of speaking to industry professionals about how VISIT FLORIDA leverages our assets.  Chief among them are our 225,000 Florida fans – residents and visitors who love and promote the Florida lifestyle and who we influence through social engagement with the ultimate objective of maintaining a healthy brand ecosystem. Continue reading »

I am pleased to share that today Governor Scott joined tourism leaders at the Clearwater Marine Aquarium to highlight the $74 million allocation in the “KEEP FLORIDA WORKING” budget for VISIT FLORIDA.  This funding will allow our Partners in the Florida tourism industry to continue attracting record numbers of tourists to Florida. Last year, Florida welcomed a record 98.9 million visitors, who spent a total of $82 billion while in the Sunshine State. Continue reading »

Last week, Florida’s tourism industry participated in the 2015 Destination Marketing Association International (DMAI) Convention in Austin, TX.  The Sunshine State was well represented, with 19 individuals or DMO Partners bringing home accolades and designations for their continued success and engagement with DMAI. Continue reading »

VISIT FLORIDA and Recommend have partnered to launch a two-year Official Florida Travel Industry Education Program, a specialist training platform for travel agents to become Florida destination experts.  Through personalized content and compelling images, travel agents get an in-depth look at the state’s tourism offerings and learn about the diverse vacation experiences that Florida has to offer. Continue reading »