Sunshine Matters

VISIT FLORIDA has a new way to feature the flavors of the Sunshine State, a bite-size video at a time.

The recipe:

• Colorful, flavorful, and distinctly Florida food and ingredients
• Preparation by popular restaurants
• A heaping helping of expertise from SPARK, our marketing and advertising partner in Tampa
• Mix well and serve as a time-lapse video, with a side of upbeat music

Each video – only about a minute long and easy to share on social media – is a how-to, and a fun way to serve up morsels of Florida’s special cuisines. Continue reading »

While the media and financial analysts debate the weakened Canadian dollar and signs of it strengthening, VISIT FLORIDA partnered with Vacay.ca, an online publisher focused on travel stories for Canadians.  Working with the publisher and its editorial team, VISIT FLORIDA and our Industry Partners organized press trips for three journalists from Vacay.ca during the spring. Continue reading »

I am pleased to share that VISIT FLORIDA has selected AVIAREPS as its new agency for in-market destination representation focusing on travel trade in Latin America.  This partnership with AVIAREPS, who will coordinate and plan trade activities for VISIT FLORIDA in Mexico, Brazil and surrounding areas, runs through June 30, 2017. Continue reading »

I am pleased to share that VISIT FLORIDA has launched year two of our partnership with Fulham Football Club and the Jacksonville Jaguars to promote the Sunshine State in the London market.  With the United Kingdom as one of Florida’s top overseas markets, the opportunity to engage with fans around two passions – travel and football – is vitally important. Continue reading »

During a press conference at the Southwest Florida International Airport in Fort Myers this afternoon, Governor Rick Scott announced that Florida set another record in tourism by welcoming the highest amount of visitors of any six months in the state’s history with 57.4 million visitors.  This record amount of out-of-state and international visitors represents a 4.3 percent increase over the previous year.  In the second quarter of 2016 (April -June), 27.3 million visitors came to the state, an increase of 3.1 percent over the same period in 2015.  The average number of direct travel-related jobs in quarter two of 2016 was also a record high, with 1,255,200 Floridians employed in the tourism industry – up 4.3 percent year over year. Continue reading »