VISIT FLORIDA Launches Aggressive Marketing Plan Following Hurricane Irma
September 19th, 2017 — 5:19pm
Today, at the direction of Governor Rick Scott, VISIT FLORIDA announced an aggressive new marketing campaign to highlight the Sunshine State following Hurricane Irma. The multi-phased campaign will be paid for with existing VISIT FLORIDA funding and include digital, social, broadcast and traditional components in both domestic and international markets. It will begin this week and run for approximately one month leading up to the beginning of VISIT FLORIDA’s traditional winter campaign. The Keys will be a major focus of this marketing plan once our partners there have indicated they are ready to welcome visitors back. Continue reading »
Ken Lawson
President & CEO
