VISIT FLORIDA & Greater Miami CVB Co-Brand Stand at IMEX Frankfurt |
Last week, VISIT FLORIDA and the Greater Miami Convention & Visitors Bureau co-branded a booth for 16 of our Industry Partners to participate in IMEX Frankfurt 2014 as part of our continuing effort to promote the Sunshine State to meeting and incentive travel around the globe. To accommodate this large group of Partners, VISIT FLORIDA designed a new stand layout for the trade show floor that provided spotlighted coverage for each of the destinations, properties and service companies in attendance.
The overall visitor total for IMEX Frankfurt 2014 was nearly 9,000, with just under 4,000 hosted buyers from 77 countries. Roughly one third of the hosted buyers came from significant long-haul markets for Florida, particularly Brazil, Russia, China, India, Mexico and the Middle East.
The VISIT FLORIDA stand had great placement on the IMEX floor, clearly visible to all attendees as they entered the huge hall. More than 300 individual and group appointments were held with nearly 1,000 buyers to discuss their interest in the Sunshine State’s tourism offerings throughout the three-day event.
Many thanks to all the VISIT FLORIDA Partners who attended IMEX Frankfurt 2014 and helped make it such a tremendous show. To learn more about upcoming meetings and trade events, check out the VISIT FLORIDA Marketing Planner or contact me at bbryant@VISITFLORIDA.org.
Brenda L. Bryant
Marketing & Event Planner
Category: Uncategorized | Tags: Greater Miami Convention & Visitors Bureau, IMEX Frankfurt 2014, VISIT FLORIDA, VISIT FLORIDA Marketing Planner | Comment »
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