Sunshine Matters

VISIT FLORIDA and six of our Industry Partners recently coordinated a co-branded Florida stand at IBTM World (formerly EIBTM) in Barcelona, Spain.  The show, which is one of the leading global events for the meetings, incentive, conference, events and business travel industries, consists of one-on-one and group appointments, as well as networking opportunities, with buyers, event planners and others involved in the decision-making process for booking and buying global business travel.  This year’s event attracted more than 15,000 industry professionals and 3,000 global exhibitors.

As part of the show, VISIT FLORIDA’s international sales team and our Partners had the opportunity to conduct one-on-one and group appointments with more than 175 select meeting planners.  I would like to thank our participating Partners from the Greater Fort Lauderdale Convention & Visitors Bureau, Naples Beach Hotel & Golf Club, Visit St. Petersburg/Clearwater, Sawgrass Mills, Simon Property Group and T&T Travel.

To learn more about our many international outreach opportunities, please check out the VISIT FLORIDA Marketing Planner or contact me at cjones@VISITFLORIDA.org.