Sunshine Matters

Through our partnership with Pitbull, VISIT FLORIDA was able to host 15 travel industry VIPS from around Mexico as part of his Pitbull Miami fragrance launch party last week in Mexico City. The event, which drew more than 50 guests, was held at the beautiful Four Seasons Hotel in the heart of the city.

During the event, VISIT FLORIDA was given the opportunity to make a presentation to the guests.  We shared details on new airline programs, including one with AeroMexico who had representatives in attendance.  We also discussed the latest travel offerings in Florida that would be of special interest to visitors from Mexico and held a drawing for a Florida vacation package that was the highlight of the evening.

Mexico continues to be one of Florida’s key international markets, with growth in visitor volume and spending increasing steadily since 2010.  To learn more about all of VISIT FLORIDA’s international marketing and events opportunities, check out our Marketing Planner or contact Carolyn Jones, International Marketing & Events Manager, at cjones@VISITFLORIDA.org.