Sunshine Matters

As the 2015 College Football regular season comes to a close and the bowl games begin to kick off this weekend, VISIT FLORIDA is pleased to share the reinvention of our historical collegiate bowl games initiative.  VISIT FLORIDA’s new Collegiate Bowl Program is predominantly a social play designed to start social dialog before, during and after the scheduled games.

VISIT FLORIDA is partnering with eight bowl games in seven Florida cities, including the Buffalo Wild Wings Citrus Bowl, Russell Athletic Bowl, Miami Beach Bowl, Marmot Boca Raton Bowl, Outback Bowl, TaxSlayer Bowl, St. Pete Bowl and the Capital One Orange Bowl which will host the College Playoff Semifinal between No. 1 Clemson and No. 4 Oklahoma.

The purpose of this revamped Collegiate Bowl Program is not so much about the football as it is about getting fans to “Stay An Extra Day” in Florida to enjoy what each bowl game destination has to offer.  To influence this, VISIT FLORIDA is driving fans to a new football-themed “Stay an Extra Day” landing page, and encouraging them to participate in the Share A Little Sunshine (SALS) campaign by posting photos to an online gallery and talking about their bowl experiences in Florida.

As anticipated, after ESPN’s Bowl Game Selection Day on December 6, the landing page spiked with a 57% increase in traffic.  Now that VISIT FLORIDA is engaging socially with the teams of each bowl, we expect that number to climb even higher.

Florida has an incredible tourism product to offer and is home to the country’s best fans.  We know every 85 visitors means a job for another Floridian and, by rallying the nation’s passionate college football fans, together we can all have a huge impact on Florida’s economy.

If you plan to attend any of the games, make sure to check out the landing page and tag your photos with #LoveFL.