Sunshine Matters

As the state’s No. 1 industry, welcoming visitors who generate $11.3 billion in state and local taxes and employ 1.4 million Floridians, it’s important to let our lawmakers know how vital tourism is to Florida and its residents.  It’s also crucial that our legislators understand the role VISIT FLORIDA plays in ensuring the Sunshine State remains a top tourism destination for visitors from around the globe.

I encourage you to join us, and hundreds of your fellow tourism industry members on March 14 in Tallahassee for Florida Tourism Day 2017.  The purpose of Florida Tourism Day is to provide industry leaders with the chance to have their voices heard.  Following a morning program featuring speakers from the Partnership for Florida’s Tourism, elected officials and other organizations, attendees will conduct pre-scheduled legislative appointments at the Capitol to share their local stories of how tourism marketing helps increase visitor spending and job creation in their communities.  The day concludes with a downtown street festival open to the public.

Please make your plans today to advocate with the members of the Partnership for Florida’s Tourism and other supporting organizations in Tallahassee on March 14.  Secure your spot now by clicking here, and rally your colleagues to do the same before online registration closes on March 3.  On-site registration will also be available at an increased rate.

Learn more about Florida Tourism Day 2017 and the Partnership for Florida’s Tourism at TourismWorksforFlorida.org.  Please contact Sally Davis at sdavis@VISITFLORIDA.org with any questions.  We look forward to seeing you on March 14!