|VISIT FLORIDA Chair Salutes Brand USA Announcement|
Brand USA today named the new leader for national tourism: our own Chris Thompson, VISIT FLORIDA’s president and CEO. There is no better choice for the job.
I congratulate Chris on this exciting opportunity to replicate at the national level the successes he has achieved at VISIT FLORIDA. In the past three years, Chris has proven he has the vision, passion and commitment to build and lead a world-class organization that will increase the economic impact of international visitors to the United States.
Given the incredibly competitive international travel landscape, the success of Brand USA is vital to the Florida tourism industry. VISIT FLORIDA is committed to supporting Chris and the Brand USA team in implementing the nation’s first global marketing effort to promote the United States as a premier travel destination.
Chris has been a great leader, mentor, colleague and friend and he leaves VISIT FLORIDA in a very strong position to pursue our vision of establishing Florida as the No. 1 travel destination in the world. I have complete confidence in VISIT FLORIDA’s volunteer leadership and professional staff to implement the current 2012-2013 strategic marketing plan, which lays out an aggressive and transformative course for the Florida tourism industry.
In order to ensure that operational consistency is maintained during Chris’ transition to Brand USA, the VISIT FLORIDA Board of Directors will hold a meeting Friday morning to approve a process for executive succession. VISIT FLORIDA will be sending out a press release with further details following tomorrow’s meeting. For additional information, please contact VISIT FLORIDA’s Director of Executive Operations, Meredith DaSilva, at mdasilva@VISITFLORIDA.org.
Chair, VISIT FLORIDA Board of Directors