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Brand USA’s Latest Efforts Spotlighted in National Publication

By on March 11th, 2013 — 5:08pm

VISIT FLORIDA would like to congratulate Chris Thompson and Brand USA on their success in establishing a strong national destination marketing organization that is driving increased travel to the United States.  Their latest efforts to attract visitors from around the globe are spotlighted in a  recent article by the Washington Post.

Chris, now President & CEO of Brand USA and the former head of VISIT FLORIDA, was quoted as saying, “Travel and tourism is the quickest way back to economic development and jobs.  9/11 changed the world and changed the way people look at us, so we had to up our game.”

VISIT FLORIDA is proud to have supported Brand USA as a Founding Partner and remains committed to working with them to create co-op marketing programs that allow Florida’s tourism businesses to advertise on a world stage at a scale not otherwise possible.


Will Seccombe
President & CEO
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