Sunshine Matters

Media Coverage Overview – June 29, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported on the Deepwater Horizon oil spill situation and its impact on Florida’s tourism industry. Some reports focus on the advertising being used by Gulf States to address oil spill concerns, in addition to Gov. Charlie Crist’s opposition to offshore drilling in Florida.

VISIT FLORIDA PROACTIVE MEDIA ASSISTS

Recently, VISIT FLORIDA worked with a journalist on assignment from Virgin Atlantic’s travel blog. The story will focus on addressing concerns and questions about Florida beaches from consumers in the UK market. Florida Live was pitched as a consumer resource tool, providing real-time information at the hyper-local level from destinations throughout the Sunshine State.

RECENT BREAKING HEADLINES

Gulf Tourism Ads Address BP Oil Spill Concerns, CheapOair http://blog.cheapoair.com/news/gulf-tourism-ads-address-bp-oil-spill-concerns.aspx (In this report: Blog post addresses the new set of multi-million dollar ads from Gulf Coast states inviting visitors to their destinations.  In addition, VISITFLORIDA.com and Gulfshores.com are mentioned in the article as websites providing real time images and pertinent information for tourists to make informed travel planning decisions.)

Holiday Forecast:  Sunny With a Chance of Tourism, HULIQ http://www.huliq.com/10020/holiday-forecast-sunny-chance-tourism (In this report: Blog post references Travel Mama, which compiled a list based on tourism industry statistics of the top ten destinations for domestic travel this summer.)

Crist:  We Need to Ban Oil Drilling Off Florida, CBS News http://www.cbsnews.com/stories/2010/06/28/earlyshow/main6626245.shtml