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Promoting Florida’s Incredible Attractions on #TravelTuesday

By on July 25th, 2017 — 11:15am

Attractions FinderFlorida’s diverse attractions of all sizes are so vital to the overall success of tourism in our state.  According to a 2013 Oxford Economics study, Florida ranked first in the nation with our attractions generating nearly $48 billion and supporting nearly 490,000 jobs.  The same study showed that the tax impacts of attractions in Florida approached $5 billion in federal taxes and $4 billion in state and local taxes. Read more of this post »


Ken Lawson
President & CEO
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Florida’s Tourism Industry Honors Ney Landrum’s Contributions to Our State

By on July 18th, 2017 — 10:52am

NeyToday the Florida tourism industry mourns the passing of the father of our modern Florida State Park Service. Ney C. Landrum was responsible for the exponential growth of the service through the acquisition of many parks that now attract more than 20 million visitors a year to the state. During his 20-year tenure as Director of the Department of Natural Resources’ Division of Recreation and Parks, Ney exhibited great leadership by expanding our small state park system into one of the largest in the country.

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Ken Lawson
President & CEO

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Tourism and Infrastructure: Complementary Components to Success

By on July 14th, 2017 — 11:49am

Airline announcementFunding for Florida’s tourism industry is vital to our success, and our state has continued to make it a priority.  Over the past few years, Florida has also made significant investments in infrastructure, which directly benefits our economy, transportation and quality of life. Whether lowering shipping costs and creating jobs, increasing business-to-business access or improving the quality of commutes, those investments are paying dividends for Florida families. Read more of this post »


Stephen Lawson
Vice President of Government Relations

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Showcasing Florida’s Diversity To a Diverse Canadian Market

By on July 10th, 2017 — 11:05am

Last month, VISIT FLORIDA’s Public Relations Canada postteam conducted a cross-Canada media tour to hold one-on-one appointments with Canadian media. International visitors are critical to Florida’s tourism revenue. On average, they stay longer and spend 1.9 times more per person than domestic visitors, making them an essential component in delivering high yield. Canada is Florida’s number one international market, welcoming 3.2 million visitors in 2016. Read more of this post »


Nelson Mongiovi
Interim Chief Marketing Officer

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VISIT FLORIDA & Partners Reach Key Domestic Travel Trade

By on June 20th, 2017 — 1:16pm

Chicago Trade EventEducational Forums in Chicago and Philadelphia

Travel trade, including travel agents, tour operators and other buyers and sellers of travel trade products, are a vital distribution network for Florida’s tourism industry. Research shows that nearly three percent of domestic visitors to Florida use a travel agent to book accommodations and five percent use a travel agent to reserve their air transportation. To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners recently hosted several educational events for travel agents in Chicago and Philadelphia. Read more of this post »


Brenda L. Bryant
Marketing & Event Planner

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