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VISIT FLORIDA Announces New Marketing Programs

By on August 10th, 2017 — 11:00am

2017-18 Co-op logoI am excited to formally announce VISIT FLORIDA’s first round of cooperative marketing programs for our partners today. As you know, our co-op marketing programs are designed to allow any partner to buy into a larger VISIT FLORIDA marketing campaign and promote their specific destination. Simply put, these programs allow a business of any size to reach a larger audience. Read more of this post »


Ken Lawson
President & CEO
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Florida Outpacing the Nation in Hotel Numbers

By on August 4th, 2017 — 5:03pm

I’m pleased to announce that in July, Florida’s hotel occupancy rate and rooms sold, both indicators of visitation numbers, outpaced the entire United States. Florida’s rooms sold are up 3.3 percent over last year, far outpacing the national average of 1.2 percent. Florida’s occupancy rate for July was up 1.2 percent, while the U.S. average declined by .5 percent. Read more of this post »


Ken Lawson
President & CEO

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Partnership Importance and Visit to Miami

By on August 2nd, 2017 — 11:06am

SimoneAs you know, I have been traveling the state, engaging with our partners, DMOs, board members, legislators and other stakeholders to listen, learn, and offer VISIT FLORIDA’s support at every stop. I want to earn your trust and learn from you first hand. This has been a hard year for all of us. VISIT FLORIDA is your organization, one that each of our Industry Partners have built over the years. Its value cannot be underestimated. Read more of this post »


Ken Lawson
President & CEO

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Promoting Florida’s Incredible Attractions on #TravelTuesday

By on July 25th, 2017 — 11:15am

Attractions FinderFlorida’s diverse attractions of all sizes are so vital to the overall success of tourism in our state.  According to a 2013 Oxford Economics study, Florida ranked first in the nation with our attractions generating nearly $48 billion and supporting nearly 490,000 jobs.  The same study showed that the tax impacts of attractions in Florida approached $5 billion in federal taxes and $4 billion in state and local taxes. Read more of this post »


Ken Lawson
President & CEO

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Florida’s Tourism Industry Honors Ney Landrum’s Contributions to Our State

By on July 18th, 2017 — 10:52am

NeyToday the Florida tourism industry mourns the passing of the father of our modern Florida State Park Service. Ney C. Landrum was responsible for the exponential growth of the service through the acquisition of many parks that now attract more than 20 million visitors a year to the state. During his 20-year tenure as Director of the Department of Natural Resources’ Division of Recreation and Parks, Ney exhibited great leadership by expanding our small state park system into one of the largest in the country.

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Ken Lawson
President & CEO

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