Sunshine Matters

This afternoon, the Florida Legislature passed the state budget which included $76 million in funding for VISIT FLORIDA in FY 2016-2017.  I would like to thank Governor Rick Scott and the Florida Legislature for their extraordinary support of the state’s tourism industry and VISIT FLORIDA.  We are very fortunate to have elected leaders that recognize the importance of tourism, our industry’s role in strengthening the state’s economy and creating jobs for Floridians. Continue reading »

As an industry-driven organization, VISIT FLORIDA’s greatest strength is the input and guidance we receive from the members of the Florida tourism industry.  Since our founding in 1996, VISIT FLORIDA’s marketing efforts have benefited tremendously from the direct involvement of volunteer leaders representing our industry. Continue reading »

The VISIT FLORIDA Board of Directors set the bar high with the new 2020 Strategic Plan.  This new direction requires a new mindset that projects who we aspire to be as individual employees, as teammates and as a company.  After two months of gathering input from all levels of VISIT FLORIDA’s staff, the following three corporate values now serve as the foundation for our team and how we do business.  They guide our actions and inspire us to be better every day. Continue reading »

In the first 6 months of 2015, the Florida tourism industry welcomed over 54 million visitors to the Sunshine State, putting us on pace to surpass Governor Scott’s goal of 100 million visitors and on target for a fifth consecutive record year.  Given these figures, one might assume that we would continue to employ the same strategies that have worked well for the last five years.  However, I am proud to share that VISIT FLORIDA will not be resting on our laurels. Continue reading »