VISIT FLORIDA Hosts Canadian Influencers to Produce Florida Coverage
July 8th, 2016 — 10:29am
Throughout May and June, VISIT FLORIDA hosted 11 individual press trips as part of our Canadian Influencer Campaign. Ranked as Florida’s top country for international visitation and spending, Canada brought 3.8 million visitors to the state in 2015 who spent $4.1 billion. Hosting influential media on individual press trips allows the journalists or influencers to personally experience the Florida product in order to gather content for their publications, and inspire their readers and followers to visit the Sunshine State. Continue reading »
Summer Gonzalez
Marketing Campaign Manager
