Sunshine Matters

Educational Forums in Chicago and Philadelphia

Travel trade, including travel agents, tour operators and other buyers and sellers of travel trade products, are a vital distribution network for Florida’s tourism industry. Research shows that nearly three percent of domestic visitors to Florida use a travel agent to book accommodations and five percent use a travel agent to reserve their air transportation. To stay top of mind with travel trade representatives in some of our key domestic markets, VISIT FLORIDA and our Industry Partners recently hosted several educational events for travel agents in Chicago and Philadelphia. Continue reading »

The travel trade market, including travel agents, tour operators and other buyers and sellers of travel products, is a vital distribution network for Florida’s tourism industry.  Research shows that nearly five percent of domestic visitors to Florida use a travel agent to book accommodations and seven percent use a travel agent to reserve their air transportation.  To stay top of mind with travel trade representatives who book pre and post stays to our cruise destinations, VISIT FLORIDA recently exhibited at the Cruise Line International Association’s Cruise360 in Vancouver, B.C. Continue reading »