Sunshine Matters

I am pleased to announce that today VISIT FLORIDA rolled out a new initiative that offers all Florida tourism businesses the opportunity to take advantage of a Free Web Listing on VISITFLORIDA.com.  As a public/private partnership, VISIT FLORIDA previously limited listings on the website to our more than 3,400 co-operative marketing Partners.   Continue reading »

Media Coverage Overview – July 2, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have continued to report on travel expections statewide during the Fourth of July holiday weekend. Overall, coverage continues to report on the Deepwater Horizon oil spill and its impact on Florida’s beaches and tourism industry. Continue reading »

On Tuesday, June 29, I was afforded an opportunity to brief members of Congress and their staff on the BP oil spill and its impact on tourism in Florida.  The briefing was sponsored by the U.S. Travel Association, the American Hotel & Lodging Association and the National Restaurant Association in cooperation with the Congressional Travel and Tourism Caucus.  California Representative Sam Farr, Co-Chair of the Caucus, was in attendance, as was Florida Representative Allen Boyd.  I was invited to speak along with Stephen Perry, president and CEO of the New Orleans Metropolitan Convention and Visitors Bureau, Tom Dow, former president of the Alaska Visitor Association, and Adam Sacks, managing director of Oxford Economics. Continue reading »

Media Coverage Overview – July 1, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported that travel is expected to be up statewide during the Fourth of July holiday weekend. Other reports focus on how individual communities and destinations are responding to the Deepwater Horizon oil spill. Overall, coverage continues to report on the oil spill and its impact on Florida’s beaches and tourism industry. Continue reading »

Media Coverage Overview – June 30, 2010

KEY TOPICS

During the last 24 hours, traditional print and online media coverage have reported on the Deepwater Horizon oil spill situation and its impact on Florida’s tourism industry. Some reports focus on the advertising being used by Gulf States to address oil spill concerns, in addition to Gov. Charlie Crist addressing Florida’s water safety. Below, see highlights from media coverage resulting from VISIT FLORIDA’s proactive earned media efforts. Continue reading »