Sunshine Matters

I am pleased to share with you the following press release that was sent out today by the Governor’s Press Office:

Governor Scott announced today that according to preliminary estimates* released by VISIT FLORIDA – the state’s official tourism marketing corporation – 89.3 million visitors came to Florida in 2012, an increase of 2.3 percent over 2011.  This represents a record year for visitation to Florida, exceeding the previous high of 87.3 million in 2011.  The number of direct travel-related jobs in 2012 was also a record high, with 1,030,600 Floridians employed in the tourism industry. Continue reading »

Below please find a press release that VISIT FLORIDA sent to the media this afternoon after Governor Scott unveiled his proposed 2013-2014 budget.

Governor Scott Recommends Increased Funding for VISIT FLORIDA

2013-2014 Proposed Budget Allocates $75 Million for Tourism Marketing Efforts

TALLAHASSEE, Fla. (January 31, 2013) – Today, Governor Scott announced his proposed budget for 2013-2014. The Governor recommended that VISIT FLORIDA receive $75 million in public funding to support statewide tourism marketing efforts for the coming year. The recommendation represents a 39 percent increase over last year’s allocation. Continue reading »

According to preliminary estimates* we released today 21.9 million visitors came to Florida in the third quarter of 2012 (July-September), an increase of 3.5 percent over the same period in 2011.  Direct travel-related employment in Florida also rose 1.5 percent over third quarter 2011 to 1,020,200, an addition of 15,000 jobs since this time last year. Continue reading »

Today, VISIT FLORIDA held a Board of Directors meeting to establish a formal process for filling its soon-to-be vacant President and CEO position. This vacancy was created when Chris Thompson was officially announced as Brand USA’s new President and CEO, effective November 1, 2012.  As part of the meeting, a formal search committee made up of six board members was appointed. The board voted unanimously to have Will Seccombe, VISIT FLORIDA’s CMO since 2008, serve as Acting President and CEO to bridge the time between Thompson’s departure and the naming of a permanent replacement. Continue reading »

According to preliminary estimates* we released today, 22.1 million visitors came to Florida in the second quarter of 2012 (April-June), an increase of 1.3 percent over the same period in 2011.  Direct travel-related employment in Florida also rose 1.1 percent to 1,041,900, adding 11,300 jobs since this time one year ago and representing the largest employment total since first quarter 2008. Continue reading »