Sunshine Matters

This year marked the first time Brand USA, VISIT FLORIDA and our Partners participated in ITB Asia, held recently in Singapore.  VISIT FLORIDA co-branded a Florida Pavilion under the Brand USA umbrella along with our Partners from the Greater Miami Convention & Visitors Bureau and Universal Orlando.  Now in its fifth year, more than 8,500 attendees participated in this three-day, business-to-business, appointment-based trade show which has quickly become the leading event of its kind for the Asian travel market. Continue reading »

The Sunshine State’s tourism industry was proud to play host to the 99th Annual Destination Marketing Association International Convention held in Orlando last week.  With a contingent of 75 Florida attendees, numerous members of the Florida delegation received accolades during the convention for their continued excellence and engagement with DMAI, including: Continue reading »

Patrick and his #40 Mazda RX-8 in their 'Share a Little Sunshine' attire for the Grand Prix of Miami

As you may be aware, in our ongoing efforts to promote the great state of Florida, we have created a strategic marketing partnership with Mazda.  This past weekend, during the Rolex Racing Series Grand Prix of Miami, VISIT FLORIDA and Mazda had an opportunity to showcase the ‘Share a Little Sunshine’ campaign to national and international audiences through a celebrity endorsement with Patrick Dempsey and his #40 race team.  Continue reading »