Sunshine Matters

At a black-tie event earlier this week, more than 1,000 industry leaders gathered to honor the best of the best in hospitality marketing.  In the category of digital marketing excellence, VISIT FLORIDA was recognized for a campaign that leveraged the passion of Florida residents and their importance in promoting the state. Continue reading »

I am pleased to announce that during last evening’s awards gala in New York City, Hospitality Sales & Marketing Association International (HSMAI) recognized Susannah Costello, VISIT FLORIDA’s Vice President of Global Brand, as one of its “Top 25 Most Extraordinary Minds in Sales & Marketing.” This distinction marks Susannah as one of the “best of the best” in the hospitality, travel and tourism industries for 2014.  Two other Florida tourism industry leaders were named to this year’s list – Vince LaRuffa with Universal Orlando Resort and Jack Wert with the Naples, Marco Island, Everglades Convention & Visitors Bureau. Continue reading »

I am pleased to announce that during last evening’s awards gala in New York, Hospitality Sales & Marketing Association International (HSMAI) recognized VISIT FLORIDA with one Gold and three Silver Adrian Awards.  The awards were given for public relations and digital marketing excellence for VISIT FLORIDA’s winning entries in the 55th Annual Adrian Awards Competition, the world’s most recognized and prestigious advertising, public relations and digital marketing competition for the hospitality, travel and tourism industries. This year’s total of four awards marks VISIT FLORIDA’s largest number of winning Adrian entries ever received.

VISIT FLORIDA was selected by HSMAI to receive a Gold Adrian Award for its “Great VISIT FLORIDA Beach Walk” crisis recovery campaign and Silver Adrian Awards for its “Sunshine Moments” social media campaign, its “Florida Seafood Celebration” special event in Washington, D.C. and its “GO Magazine” feature placement in AirTran’s on-board publication. Continue reading »

The Hospitality Sales & Marketing Association International (HSMAI) has announced that it will recognize VISIT FLORIDA with Gold, Silver and Bronze Adrian Awards for advertising and digital marketing excellence for its winning entries in the 54th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally. The HSMAI Adrian Awards honor “creative brilliance and best practices” in hospitality, travel and tourism-related marketing.  Continue reading »