Sunshine Matters

I am pleased to announce that VISIT FLORIDA has selected our new leadership to serve on the Executive Committee, Board of Directors and industry committees.  Nearly 240 VISIT FLORIDA partners, including some of the industry’s foremost experts, have been selected to represent the tourism industry for the upcoming term. Continue reading »

During a press conference at the Clearwater Aquarium this morning, Governor Rick Scott announced that 29.8 million out-of-state and international visitors came to Florida in the first quarter of 2016 (January-March), marking the highest number of visitors in one quarter in the state’s history.  This is an increase of 4.8 percent over the same period last year and exceeds the previous high of 28.5 million in the first quarter of 2015. Continue reading »

I am pleased to share that today Governor Rick Scott announced during a press conference at the Miami International Airport that Florida has set another record in tourism by welcoming the highest amount of visitors of any six months in the state’s history with 54.1 million visitors.  This record amount of visitors represents a 5.8 increase over the same period last year.  In the second quarter of 2015 (April-June), 25.8 million visitors came to the state, an increase of 5.5 percent over the year.  The average number of direct travel-related jobs in quarter two of 2015 was also a record high, with 1,213,500 Floridians employed in the tourism industry – up 4.9 percent over the year. Continue reading »

Happy New Year!  The Florida tourism industry kicks off the new fiscal year with a tremendous amount of momentum.  Record visitors, record spending and record hospitality industry jobs.  I would like to thank Governor Scott and the entire Florida Legislature for their recognition of the economic impact Florida’s tourism industry brings to the state and their continuing support of public funding for VISIT FLORIDA’s marketing efforts. Continue reading »

I am pleased to announce that VISIT FLORIDA has selected our new leadership to serve on the Executive Committee, Board of Directors and industry committees.  More than 220 VISIT FLORIDA Partners, including some of the industry’s foremost experts, have been selected to represent the tourism industry for the upcoming term which begins on July 1. Continue reading »