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Tag: #LoveFL


Florida Is Open For Business

October 14th, 2016 — 4:36pm

img_3909Florida communities have been busy in the week since Hurricane Matthew rolled up our East coast.  Several counties reported very serious damage from the storm, many areas were very fortunate to receive minimal damage and all of the state was impacted by the dramatic media coverage of the first major hurricane to hit the U.S. in a decade.  This week, I joined Carol Dover and her team with the Florida Restaurant & Lodging Association to tour some of the areas of our state most impacted by the storm and to offer the assistance of the Florida tourism industry in their recovery efforts. Continue reading »


Will Seccombe
President & CEO
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VISIT FLORIDA Launches Hurricane Response Marketing Plan

October 10th, 2016 — 4:36pm

Hurricane Matthew was a very dangerous storm and, while we are fortunate that the vast majority of Florida did not see significant impacts, we do have several communities that sustained serious damage.

Last week, the VISIT FLORIDA team was focused on the safety of our visitors and fellow Floridians.  This week, we are shifting our focus to recovery and to letting the world know that the Florida tourism industry is open for business. Continue reading »


Will Seccombe
President & CEO

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VISIT FLORIDA Shares the Many Ways to #LoveFL with NYC Media

February 12th, 2016 — 1:30pm

received_10156641412450226VISIT FLORIDA and 16 of our Industry Partners traveled to New York City earlier this week to share the Florida warmth with more than 40 top New York journalists, including Travel and Leisure, Frommer’s and Connexions Magazine.  For three hours, attendees escaped the freezing NY weather to enjoy vibrant Florida-inspired decor, while waitstaff in beach attire served Florida specialty drinks and hors d’oeuvers, including mini key lime pies. Continue reading »


Meagan Dougherty
Public Relations Representative

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VISIT FLORIDA Creates Buzz with ‘Dogs Love Florida’ Campaign

August 26th, 2015 — 10:02am

DLFThis summer, in correlation with our seasonal campaign, VISIT FLORIDA expanded our efforts to include visitors’ beloved dogs.  #DogsLoveFL was a fully integrated campaign designed to create a fresh way to highlight summer travel in Florida, including the creation of social conversations that allowed our Partners to showcase their product. Continue reading »


Staci Mellman
Director of Brand

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VISIT FLORIDA Leverages Social Engagement to Build In-State Advocacy

July 24th, 2015 — 2:14pm

Susannah Feature PhotoDuring last week’s DMAI Convention in Austin, I had the privilege of speaking to industry professionals about how VISIT FLORIDA leverages our assets.  Chief among them are our 225,000 Florida fans – residents and visitors who love and promote the Florida lifestyle and who we influence through social engagement with the ultimate objective of maintaining a healthy brand ecosystem. Continue reading »


Susannah Costello
Vice President, Global Brand

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