Sunshine Matters

This week VISIT FLORIDA entered a new fiscal year with a new marketing plan, an increased budget and higher expectations.  We also welcomed a new industry leadership team.

The changing of the guard on VISIT FLORIDA’s Board of Directors and industry committees is a powerful reminder of the incredible amount of time, energy and resources that the Florida tourism industry invests to lead VISIT FLORIDA. Continue reading »

As the official destination marketing organization charged with promoting Florida as a leisure travel and meetings destination, VISIT FLORIDA plans and implements a wide variety of sales and marketing initiatives.  Our goal is to deliver the right message, through the right medium, to the right audience, at the right time, in order to maximize the economic impact of travel to the Sunshine State. Continue reading »