Sunshine Matters

Today, Governor Rick Scott released his 2017-2018 “Fighting for Florida’s Future” budget.  I am pleased to share that the Governor recommended a $76 million investment in VISIT FLORIDA.  Through this budget allocation, VISIT FLORIDA and our local tourism marketing partners will continue to promote the state’s diverse destinations to visitors across the globe, creating jobs and generating vital state and local tax revenue that benefit all Floridians. Continue reading »

I am pleased to share that today VISIT FLORIDA released a new Economic Impact of Out-of-State Visitor Spending in Florida study, which shows a rise in spending, revenue and jobs in the Sunshine State.  The study was conducted by Tourism Economics, an Oxford Economics Company, over a six-month period in 2016. Continue reading »

The U.S. Travel and Tourism Advisory Board recently released the four recommendations they made to Commerce Secretary Penny Pritzker as priority issues for our industry to be examined over the next three years.  Their recommendations fell into four key buckets:  improving the visa and entry process, substantial investment in transportation infrastructure, reauthorization of Brand USA and expansion of public/private partnerships modeled after the relationship between the TTAB and Commerce Department. Continue reading »