Sunshine Matters

The ‘Share a Little Sunshine’ campaign is off to a great start!  This statewide, grassroots tourism campaign encourages all Floridians to send a personal e-mail to out-of-state friends and family inviting them to visit the Sunshine State.  The campaign was successfully launched by Governor Crist during a tourism industry rally on Miami Beach last month.  The Governor asked Floridians to get involved, saying “Together we can encourage more visitors to come to the Sunshine State. In this way, we will help keep Floridians employed, create new jobs, and help keep our state’s world-class restaurants, resorts, parks and attractions strong.”  Continue reading »

Patrick and his #40 Mazda RX-8 in their 'Share a Little Sunshine' attire for the Grand Prix of Miami

As you may be aware, in our ongoing efforts to promote the great state of Florida, we have created a strategic marketing partnership with Mazda.  This past weekend, during the Rolex Racing Series Grand Prix of Miami, VISIT FLORIDA and Mazda had an opportunity to showcase the ‘Share a Little Sunshine’ campaign to national and international audiences through a celebrity endorsement with Patrick Dempsey and his #40 race team.  Continue reading »

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »

Last week, in a joint press conference held in conjunction with the Performance Racing Industry trade show in Orlando, VISIT FLORIDA and Mazda North America unveiled an exciting new marketing partnership.  The partnership represents a unique opportunity to develop joint marketing programs that leverage the power of each brand as well as the reach and relevance of each organizations marketing efforts.  The Mazda partnership is innovative and is fully integrated into VISIT FLORIDA and Mazda marketing efforts.  Continue reading »