Sunshine Matters

I’m delighted to say that today, VISIT FLORIDA announced the launch of our new “Your Florida Side” marketing campaign.   It features vibrant imagery that combines both familiar and unexpected Florida scenery with action verbs encouraging consumers to “embrace,” “unleash,” “awaken,” and “release” their Florida side.   To read the social media release that went out today, please visit http://pitch.pe/44428 Continue reading »

Each year, VISIT FLORIDA holds a Marketing Retreat for our Partners and other key influencers of the tourism industry in Florida.  During this annual two-day event, industry experts and VISIT FLORIDA staff present information that enables attendees to provide important input into the upcoming year’s strategic and budgetary planning process.  Continue reading »