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Tag: No. 1 travel destination in the world


VISIT FLORIDA Unveils Redesigned Website

April 3rd, 2013 — 3:00pm

VF.com logoI’m pleased to share that today, VISIT FLORIDA unveiled its redesigned VISITFLORIDA.com website as part of the state’s week-long events focused on Florida’s 500th anniversary.  Already one of the most popular destination marketing organization websites in the country with more than 20 million page views in 2012, VISIT FLORIDA’s new site leverages current technology trends to provide an easily navigable experience for users that celebrates Florida’s rich travel planning opportunities. Continue reading »

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2013 Florida Tourism Day at the Capitol Showcases State’s No. 1 Industry

March 14th, 2013 — 11:41am

Yesterday, the Partnership for Florida’s Tourism and five other statewide organizations hosted the industry’s annual Florida Tourism Day.   This all-day event at the Florida Capitol provided an excellent opportunity to showcase the state’s No. 1 industry to the legislature and to educate them on the rationale for tourism marketing public funding. Continue reading »


Will Seccombe
President & CEO
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Governor Scott Announces Record Year for Tourism Spending

March 7th, 2013 — 12:30pm

I am pleased to share that today, during a meeting of the Florida Cabinet, Governor Rick Scott announced that according to preliminary estimates released by VISIT FLORIDA, visitors to the Sunshine State spent a record $71.8 billion, an increase of 6.8 percent over 2011.  This represents a record year of spending in 2012 by tourists in Florida, exceeding the previous highs of $67.2 billion in 2011 and $65.5 billion in 2007. Continue reading »


Will Seccombe
President & CEO
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VISIT FLORIDA Welcomes New Chief Marketing Officer

February 19th, 2013 — 3:44pm

I am very pleased to announce that VISIT FLORIDA has hired Paul Phipps as our new Chief Marketing Officer.  Paul has 37 years of experience in sales, marketing, promotions and management having served in such high-profile positions as General Manager for Seminole IMG Sports Marketing/Assistant Athletic Director Florida State University, Chief Marketing Officer for International Speedway Corporation and Executive Vice President for Major League Soccer. Continue reading »


Will Seccombe
President & CEO
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VISIT FLORIDA Annual Marketing Retreat Helps Set the Road Ahead

December 7th, 2012 — 3:22pm

VISIT FLORIDA’s unique public-private partnership model is successful because of the industry’s active involvement in the development and implementation of all our marketing efforts. This week, 177 Florida tourism industry leaders met at the annual VISIT FLORIDA Marketing Retreat to help create “The Road Ahead” for our 2013-2014 Marketing Plan.  The two-day event included participation from members of VISIT FLORIDA’s Board of Directors and Marketing Committees, as well as key staff and agency partners. Continue reading »


Will Seccombe
President & CEO
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