Sunshine Matters

Spring is always a busy time at our state’s Capitol building, and this season has been no exception.  The Official Florida Welcome Center at the state Capitol has certainly followed suit, working hard to keep up with the hustle and bustle of the legislative session that concluded last Friday. Continue reading »

VISIT FLORIDA manages the state’s five Official Florida Welcome Centers located at I-10, I-95, I-75, US 231 and the Florida Capitol.  As an invaluable resource for visitors to the Sunshine State, the knowledgeable and helpful staff in the Welcome Centers provide a wealth of information to millions of Florida visitors each year.  In addition to offering detailed travel planning advice, the centers also provide maps, brochures and even a free cup of Florida citrus juice! Continue reading »

As a way to showcase all there is to see and do in the Sunshine State, VISIT FLORIDA operates the five Official Florida Welcome Centers – four of which are located at strategic points along I-10 and the fifth is housed within the State Capitol in Tallahassee.  With more than 2.5 million visitors stopping into the Welcome Centers each year, they represent a tremendous opportunity for VISIT FLORIDA’s tourism industry Partners to share their messaging with a significant portion of the state’s driving travelers. Continue reading »

In order to provide personal travel planning assistance to our Sunshine State drive visitors, VISIT FLORIDA operates five Official Florida Welcome Centers located at strategic entry points along Interstate 10. During the first five months of 2012, visitation to the Welcome Centers has grown by 10.5 percent over the same period in 2011.  This represents an increase of more than 90,000 visitors, bringing our five-month total visitation number to nearly 1 million. In speaking with our Welcome Center visitors, we attribute the increase in traffic to good weather, value pricing and lower gas prices.  We are also certain that the expert customer service provided by our outstanding staff is a contributor to the uptick. Continue reading »

VISIT FLORIDA manages the state’s five Official Florida Welcome Centers located at I-10, I-95, I-75, US 231 and the Florida Capitol. As an invaluable resource for visitors to the Sunshine State, the knowledgeable and helpful staff in the Welcome Centers provide a wealth of information to millions of Florida visitors each year.  In addition to offering detailed travel planning advice, the centers also provide maps, brochures and even a free cup of Florida citrus juice!

As a fun way to engage Welcome Center visitors, and showcase all there is to see and do in the Sunshine State, each of the four highway Welcome Centers set up special displays that allow travelers to learn more about what’s happening in Florida at certain times of the year.

Every March, Florida plays host to 15 Major League Baseball teams who hold their annual spring training in venues throughout the Sunshine State.  As a way to showcase spring training in Florida to the nearly 235,000 visitors who passed through the highway Welcome Centers in March, employees donned Florida Grapefruit League jerseys and shared information about the upcoming game schedules and locations. They also created interactive displays so visitors could take pictures with “players” from their favorite teams. Continue reading »