Sunshine Matters

Through our partnership with Pitbull, VISIT FLORIDA was able to host 15 travel industry VIPS from around Mexico as part of his Pitbull Miami fragrance launch party last week in Mexico City. The event, which drew more than 50 guests, was held at the beautiful Four Seasons Hotel in the heart of the city. Continue reading »

VISIT FLORIDA recently hosted its annual Florida Governor’s Conference on Tourism at the Tampa Bay Convention Center in Tampa, Fla.  The event is VISIT FLORIDA’s premier annual educational forum for the Florida tourism industry.  We are proud to announce that this year’s conference had the highest attendance since 2002, with more than 1,100 attendees. Continue reading »

During today’s lunch presentation at the 48th Annual Florida Governor’s Conference on Tourism at the Tampa Convention Center, I was pleased to announce our new partnership with global music superstar Pitbull. The partnership is designed to help Florida integrate its travel brand into the international music scene on a huge scale through this unprecedented ambassador program. Continue reading »

Over the weekend of June 28-29, Florida was host to music’s hottest acts at the iHeartRADIO Ultimate Pool Party presented by VISIT FLORIDA.  Held at the iconic Fontainebleau Miami Beach, the two-day music festival featured a daytime pool party with performances by Jason Derulo, Krewella and Icona Pop.  The party continued into the evening with performances by international music sensations Pitbull, Ke$ha and Afrojack and special appearances by Miley Cyrus, LL Cool J and Enrique Iglesias. Continue reading »