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Tag: SapientNitro


New Search Tools from VISIT FLORIDA Give Beach Lovers More to Love

May 19th, 2014 — 12:57pm

I am proud to announce that today’s launch of the Florida Beach Finder marks the culmination of a year-long project to showcase the state’s beaches to visitors from around the globe.  VISIT FLORIDA has unveiled online tools allowing travelers to virtually walk hundreds of miles of Sunshine State beaches – from legendary locations such as Miami Beach to lesser-known sanctuaries such as Cayo Costa. Continue reading »


Paul Phipps
Chief Marketing Officer
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VISIT FLORIDA Invites Visitors to Enjoy “The Warmer Side of Winter”

January 15th, 2014 — 11:49am

Following a preview during today’s Board of Directors meeting in Palm Beach, VISIT FLORIDA announced the launch of our winter brand campaign inviting visitors to head to “the warmer side of winter.”  Every major destination competes for visitation this time of year as cold consumers look for a change of pace and environment.  VISIT FLORIDA’s new campaign reminds potential travelers that Florida is the place to be this time of year, with a television spot featuring visitors literally flying over a host of the Sunshine State’s warm weather settings. Continue reading »


Paul Phipps
Chief Marketing Officer
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VISIT FLORIDA Selects SapientNitro as New Lead Agency

December 6th, 2011 — 9:42am

VISIT FLORIDA is proud to announce the selection of SapientNitro, part of Sapient Corporation (NASDAQ: SAPE) as its new lead agency of record.  The official announcement, which included the retention of Miles Media Group as part of the digital team, was made during the closing session of VISIT FLORIDA’s annual Marketing Retreat in Orlando. Continue reading »


Will Seccombe
President & CEO
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