Sunshine Matters

The 2016 Florida Governor’s Conference on Tourism in Orlando offered some important takeaways worth sharing.  With more than thirty experts discussing the most current trends in marketing, consumer behavior and issues impacting our business, it was hard to nail down the most critical takeaways.  But, for our industry Partners who might have missed the event, we were up for the challenge.  Here are our top 10 takeaways: Continue reading »

I am pleased to share that VISIT FLORIDA has launched year two of our partnership with Fulham Football Club and the Jacksonville Jaguars to promote the Sunshine State in the London market.  With the United Kingdom as one of Florida’s top overseas markets, the opportunity to engage with fans around two passions – travel and football – is vitally important. Continue reading »