Sunshine Matters

Patrick and his #40 Mazda RX-8 in their 'Share a Little Sunshine' attire for the Grand Prix of Miami

As you may be aware, in our ongoing efforts to promote the great state of Florida, we have created a strategic marketing partnership with Mazda.  This past weekend, during the Rolex Racing Series Grand Prix of Miami, VISIT FLORIDA and Mazda had an opportunity to showcase the ‘Share a Little Sunshine’ campaign to national and international audiences through a celebrity endorsement with Patrick Dempsey and his #40 race team.  Continue reading »

Yesterday, Governor Charlie Crist joined more than a hundred VISIT FLORIDA Partners and other tourism industry representatives on Miami Beach for a rally to re-launch the statewide, grassroots ‘Share a Little Sunshine’ campaign.  The Governor and I called on all Floridians to help strengthen the state’s economy by sending a personal invitation to out-of-state friends and family, encouraging them to visit the Sunshine State. Continue reading »

Each year, VISIT FLORIDA holds a Marketing Retreat for our Partners and other key influencers of the tourism industry in Florida.  During this annual two-day event, industry experts and VISIT FLORIDA staff present information that enables attendees to provide important input into the upcoming year’s strategic and budgetary planning process.  Continue reading »